Social Media Manager
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Key skills for this role
About the Role
PAL DMC is looking for a creative, organized and experienced Social Media Manager to join our marketing agency team. This role is ideal for someone who understands social media strategy, content planning, brand communication, client management and digital trends.
Key Skills for This Role
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Overview
PAL DMC is looking for a creative, organized and experienced **Social Media Manager** to join our marketing agency team.
This role is ideal for someone who understands social media strategy, content planning, brand communication, client management and digital trends.
We are looking for someone who can manage multiple client accounts, create strong content direction, coordinate with designers and editors, and make sure every brand we handle stays active, relevant and consistent online.
Key Responsibilities
- Manage social media accounts for multiple agency clients
- Create monthly content calendars for Instagram, Facebook, TikTok, LinkedIn and other platforms
- Develop content ideas, post concepts, campaign themes and creative directions
- Write captions, hooks, post copy and basic social media content when required
- Coordinate with graphic designers, video editors, photographers and account managers
- Prepare clear briefs for static posts, carousels, reels, stories and ad creatives
- Research trends, competitor activity and platform updates
- Plan content according to each client’s brand voice, audience and business goals
- Schedule and publish posts across social media platforms
- Monitor comments, messages, engagement and basic community activity
- Review creatives and captions before they are shared with clients or posted online
- Track content performance and suggest improvements based on results
- Support paid campaign teams with creative ideas for Meta Ads and social media campaigns
- Attend client meetings when required and understand client feedback clearly
- Make sure all content is delivered on time and according to the monthly plan
- Maintain brand consistency across all social media platforms
Requirements
- Previous experience as a Social Media Manager, Social Media Executive or similar role
- Experience working in a marketing agency is preferred
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and social media trends
- Ability to create content calendars and campaign plans
- Good copywriting skills for captions, hooks and social media posts
- Strong understanding of branding, audience behaviour and digital content formats
- Ability to manage multiple clients and deadlines at the same time
- Good coordination skills with designers, editors and internal teams
- Basic understanding of Meta Ads, influencer marketing and content performance is a plus
- Must be organized, creative, detail-oriented and responsible
- Good communication skills in English
- Ability to handle client feedback and make revisions clearly
- Must be updated with current social media trends, reels formats and content styles
Who We’re Looking For
We are not looking for someone who only posts content.
We need someone who understands how social media helps a business grow.
The right person should be able to think creatively, plan strategically, write clearly, manage deadlines and guide the creative team with confidence.
You should understand what makes people stop, read, watch, save, comment and take action.
Experience Required
- Previous experience in social media management is required Agency experience will be a strong advantage
- Experience handling clients from industries such as F&B, hospitality, real estate, restaurants, beauty, wellness, lifestyle or service-based businesses will be a plus
- A portfolio or examples of previous social media work will be preferred
Why Join PAL DMC?
At PAL DMC, you will work with different types of clients across industries such as F&B, hospitality, real estate, restaurants, beauty, wellness, lifestyle and service-based businesses.
You will be part of a growing marketing agency where your ideas, planning and creativity will directly impact client success and brand growth.
Salary
Salary will be discussed based on experience, skills, portfolio and understanding of the marketing industry.
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