Social Media Growth Lead
About This Role
We are working with a fast-growing subscription-based app on a brand new hire — a Global Social Media Growth Lead. This is not a content creation role.
This is for someone who understands how to grow social channels through data, strategy, and performance — deciding what gets posted, where, and why .
You’ll own organic growth across Instagram, TikTok, Facebook, and YouTube, helping turn social into a true acquisition engine (not just a content channel).
What You’ll Be Doing
- Own the organic social strategy across all key platforms
- Analyse performance and optimise content based on what actually drives growth
- Identify winning formats, trends, and content patterns
- Work closely with creative and paid teams to scale what performs
- Launch and grow new channels (including YouTube)
- Manage social across multiple markets (European + Middle East focus)
What We’re Looking For
- 3–5 years’ experience in social media growth / strategy
- Background in a DTC brand, subscription app, or creator-led business
- Strong understanding of Instagram, TikTok, and YouTube algorithms
- Highly data-driven — comfortable with analytics and reporting
- Based in Dubai (or open to relocating)
- Fluent English required
Why This Role
- Join a high-growth, founder-led business with strong product-market fit
- Work on scaling an already successful product into new markets
- Real ownership — this role will define how social drives growth
- Direct impact on acquisition and revenue , not just engagement
Salary: 14,000-17,000 AED DOE (Portfolio will be helpful)
Please note this is an in office role. Only suitable candidate's will be contacted
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