Social Media Coordinator

Role overview

Responsibilities

• Manage Instagram, Facebook, and TikTok activity for multiple restaurant brands.
• Support monthly content calendars and write on-brand captions, posts, stories, and other social media copy.
• Assist with paid social advertising, including basic campaign setup, monitoring, and reporting.
• Monitor social trends, competitors, and new content formats; recommend relevant ideas.
• Coordinate with the Content Creator on photoshoots, videos, events, and monthly content shoots.
• Support restaurant events, activations, and shoots to capture required content.
• Coordinate content needs with restaurant and operations teams; monitor comments, messages, mentions, and engagement.
• Maintain an organized content schedule and meet agreed posting timelines.
• Track performance and report on engagement, reach, and campaign results.
• Ensure content aligns with brand identity, visual standards, and marketing guidelines; keep up with F&B, lifestyle, and digital trends.

Candidate requirements

• 1–3 years of social media management or coordination experience; F&B, hospitality, lifestyle, or retail experience is preferred.
• Strong understanding of Instagram, Facebook, and TikTok, and good understanding of paid social advertising.
• Excellent written communication and caption-writing skills; curiosity about food, restaurants, trends, and digital culture.
• Ability to manage multiple brands, deadlines, and content requirements; attention to detail and consistency across brand voices.
• Willingness to support the Content Creator during events, shoots, and monthly content production.
• Basic social media analytics and reporting knowledge is preferred.
• Photography, video, Canva, or basic content-editing skills are advantageous.
• The role calls for an organized, energetic, proactive, trend-aware communicator who can work in a fast-paced environment.

Compensation

• Pay is AED 4,500–5,000 per month.

Workplace

• Work location is in person in Abu Dhabi, UAE.