SEO Specialist
Role Overview
SEO Specialist joining the marketing team in Abu Dhabi.
Improve search rankings, organic traffic, online visibility, and qualified leads across group companies.
Key Skills for This Role
Full Job Posting
Role overview
SEO Specialist joining the marketing team in Abu Dhabi.
Improve search rankings, organic traffic, online visibility, and qualified leads across group companies.
SEO strategy and optimization
- Develop SEO strategies and conduct keyword research, competitor analysis, and technical audits.
- Optimize content, landing pages, metadata, headings, URLs, internal linking, and website structure.
- Implement on-page, off-page, local SEO, and link-building activities.
- Improve page speed, mobile responsiveness, and user experience.
- Coordinate SEO-friendly content and align SEO with social media, content marketing, and advertising.
- Support Property Management, Facilities Management, Interior Design, and Cars Rental divisions.
Measurement and reporting
- Use Google Analytics 4, Google Search Console, and other SEO tools to monitor performance.
- Track rankings, organic traffic, impressions, clicks, conversions, and leads; prepare reports and recommendations.
- Stay updated on Google algorithm changes, SEO trends, and industry practices.
Requirements
- One to two years of SEO and digital marketing experience is preferred.
- Strong understanding of on-page, off-page, technical, and local SEO.
- Hands-on Google Analytics 4, Google Search Console, and Google Business Profile experience.
- Familiarity with SEMrush, Ahrefs, Moz, or similar tools; WordPress or CMS knowledge.
- Knowledge of keyword research, competitor analysis, backlink building, audits, SEO content, and conversion optimization.
- Strong analytical, problem-solving, and communication skills; able to manage multiple projects and deadlines.
- UAE market and local SEO knowledge is an advantage.
Work location
- Work location is in person in Abu Dhabi.
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