Senior Social Media Specialist

Job Summary

Key Responsibilities

• Manage and oversee daily operations of all social media accounts, ensuring consistent posting, engagement, and brand voice across platforms (Instagram, TikTok, X, LinkedIn, and others as needed).
• Create, produce, and publish engaging social media content, including short-form videos, static posts, carousels, Stories/Reels, captions, and copy, with a strong focus on quality and relevance.
• Develop and maintain a practical content calendar focused on execution, content flow, and platform relevance rather than long-term strategic planning.
• Own the content creation process end-to-end: ideation, trend adaptation, coordination with designers or creators, posting, and optimization based on performance signals.
• Monitor social media trends, cultural moments, and platform updates; proactively adapt and translate them into brand-relevant content opportunities.
• Actively identify and explore organic partnerships, collaborations, and creator opportunities that strengthen brand visibility and authenticity.
• Lead community management by engaging with followers, responding to comments and messages, and maintaining a positive and consistent brand presence.
• Ensure all published content meets brand guidelines, tone of voice, and quality standards.
• Coordinate with internal teams (marketing, design, product, PR) to support launches, announcements, and campaigns through social content execution.
• Track basic performance indicators (engagement, reach, content interaction) to inform content improvements, without heavy reliance on advanced analytics or paid media tools.

Required Qualifications

• 3–5+ years of hands-on experience managing social media accounts and creating content for brands or creators.
• Strong portfolio or examples of social media accounts, content, or campaigns you have personally managed or executed.
• Proven ability to create engaging, culturally relevant content, especially short-form video.
• Experience managing multiple platforms and adapting content formats to each channel.
• Legal authorization to work in the hiring country.

Required Skills

• Strong creative thinking and content ideation skills with a sharp eye for quality, storytelling, and trends.
• Excellent writing skills for captions, hooks, and short-form copy.
• Comfortable shooting, directing, or coordinating short-form video content; familiarity with basic editing tools such as CapCut, Final Cut, or similar.
• Strong sense of ownership and accountability for social media accounts and their performance.
• Ability to work independently, manage daily execution, and move fast in a dynamic environment.
• Collaborative mindset and clear communication with internal teams and external partners.
• Nice one is committed to creating an inclusive workplace.
• We welcome applications from all qualified candidates and will provide reasonable accommodations during the recruitment process upon request.