Senior Social Media Manager
Skills
About This Role
Overview
Develop the social media strategy to expand EFG s brands presence in the MENA region.
Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia, as well as the Esports Nations Cup.
Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
Own and monitor KPIs, and establish their use to drive successful content strategies
Work with creative team to produce locally relevant creative and communication assets
Communicate updates and reports efficiently for internal stakeholders.
Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
Brief departments, freelancers, and agencies with their scopes of work
Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement
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