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Senior Sales Manager - LIONS Riyadh

Tahaluf
Riyadh, KSA
Full-time
Mid-Senior
Onsite
Discovered 5 days ago
B2B salesNew business developmentAccount managementConsultative sellingSales pipeline managementSales forecasting

Full Job Posting

About Tahaluf and LIONS Riyadh

Tahaluf is a Saudi Arabian B2B live and on-demand events organiser and a joint venture involving Informa PLC, SAFCSP and EIF.

LIONS Riyadh is a festival launched by Tahaluf with LIONS and Saudi Arabia’s Ministry of Media to showcase Middle Eastern creativity and connect creative industries with global networks.

The inaugural three-day festival is scheduled for 6–8 December 2027 at KAFD, Riyadh.

Role overview

The Senior Sales Manager generates revenue from new and existing customers and engages external agents.

The role drives LIONS Riyadh commercial growth by building and converting a pipeline across brands, agencies, media companies, technology platforms and creative businesses.

The role works with the Head of Sales and Commercial, Marketing, Content and Creative teams to create value for clients and the festival.

Responsibilities

  • Build and execute sales and account-development plans; achieve personal and event revenue targets.
  • Identify and engage prospects across brands, agencies, media, technology, production and the wider creative economy.
  • Develop existing client relationships, find growth opportunities and build long-term account plans.
  • Understand client objectives, challenges and audiences, then position relevant festival opportunities.
  • Engage customers across in-person, phone, virtual and written channels; identify needs and support customer ROI.
  • Prepare proposals, draft and review contracts, and negotiate with multiple stakeholders.
  • Develop bespoke commercial solutions with internal teams and promote Tahaluf’s wider capabilities.
  • Maintain knowledge of the LIONS proposition, audience, content, festival experience and commercial opportunities.
  • Manage a pipeline across Saudi Arabia, the GCC and priority international markets; maintain customer records in CRM.
  • Prepare sales forecasts and analysis, reporting risks, opportunities, wins and losses to management.
  • Use social selling, attend relevant industry events, and contribute market intelligence and client feedback.

Experience and qualifications

  • Minimum five years’ experience as a Sales Manager.
  • Demonstrable new-business hunting experience in a solutions-based B2B environment.
  • Bachelor’s degree or equivalent experience; relevant commercial experience may substitute for formal qualifications.
  • Strong understanding of advertising, media and creative industries.
  • Experience selling to brands, agencies, media companies, technology platforms or other senior B2B clients.
  • Established client or industry network in at least one market or sector; proven new-business development results.
  • Experience managing customer stakeholders, complex sales situations, sales KPIs and CRM-based forecasting.
  • Experience in media, advertising, marketing, creative industries, technology, major events or premium B2B platforms is highly desirable.
  • Bespoke commercial solutions experience is advantageous; Saudi Arabia or GCC market experience is desirable, and international sales experience is an advantage.

Benefits and relocation

  • Benefits include medical insurance for the individual and family, 28 days of annual leave, wellbeing benefits, and an individual annual flight allowance for expatriates.
  • Remote working is available on Sundays, and employees may work anywhere for two months each year.
  • School-fee contribution is SAR 40,000 per child per year for up to three children; residency visa and yearly dependent fees are included.
  • Eligible local or international relocation packages may include flights to Riyadh, temporary accommodation or a payment, and shipping-cost reimbursement.
  • The international relocation package may include a flight home and end-of-service gratuity when leaving, if applicable.

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