Marketing Manager - LIONS Riyadh
Role Overview
The Marketing Manager designs and delivers marketing strategy to achieve commercial objectives and revenue targets.
Leads high-impact LIONS Riyadh campaigns to drive awareness, engagement, registrations and ticket sales.
The role combines digital and performance marketing, creative thinking, audience insight and marketing-industry knowledge.
Key Skills for This Role
Full Job Posting
About Tahaluf and LIONS Riyadh
Tahaluf organizes large-scale B2B and B2C events in Saudi Arabia and is a joint venture involving Informa PLC, SAFCSP and EIF.
LIONS Riyadh is a Festival within the global LIONS community, launched with LIONS and Saudi Arabia’s Ministry of Media.
The inaugural three-day Festival is planned for KAFD, Riyadh, from 6–8 December 2027, bringing together regional and global creative-industry audiences.
Role overview
The Marketing Manager designs and delivers marketing strategy to achieve commercial objectives and revenue targets.
Leads high-impact LIONS Riyadh campaigns to drive awareness, engagement, registrations and ticket sales.
The role combines digital and performance marketing, creative thinking, audience insight and marketing-industry knowledge.
Responsibilities
- Own and optimize inbound and outbound campaigns, integrated activity and delivery against KPIs.
- Develop audience-segment campaigns and monitor behavior through testing, reporting and analysis.
- Manage paid activity with agencies; improve organic growth, search, traffic, click-through rates and conversions.
- Create tests for landing pages and calls to action; translate Festival announcements and partnerships into campaigns.
- Support localization across Saudi Arabia, the GCC and priority international markets.
- Lead digital marketer direct reports, provide guidance and feedback, and champion creative quality and improvement.
- Report campaign performance and insights, recommend changes, and optimize spend and performance.
- Plan campaigns, calendars, budgets, audience segments, personas and messaging across paid, owned, earned, social, CRM and partner channels.
- Coordinate campaign delivery with Content, PR, Creative, Commercial and Operations teams.
Qualifications and experience
- Minimum of 5 years’ experience as a Marketing Manager.
- Bachelor’s degree or equivalent experience; relevant professional digital, event, media or brand marketing experience may substitute for formal qualifications.
- Experience in digital marketing, including PPC, SEO, online advertising and direct marketing.
- Experience with database growth, segmentation, advanced targeting and analytics-led campaign optimization.
- Strong copywriting, communication, relationship-building, analytical and creative judgement skills.
- Experience managing multiple campaigns and deadlines in a fast-paced environment and working cross-functionally.
- Understanding of audience journeys, brand positioning, conversion and creative, advertising, marketing, media or cultural sectors.
- Excellent written and verbal communication in English and Arabic; able to adopt new platforms and tools.
- Desirable: Eloqua or other marketing automation, CMS, social media scheduling/listening, Google Analytics or Adobe experience.
- Desirable: event, Festival, media, entertainment, creative-industry, Saudi/GCC, premium international brand or senior-professional audience marketing experience.
Core benefits
- Medical insurance for individual and family; 25 days of annual leave.
- Remote working on Sundays and the option to work anywhere for one month each year.
- School-fee contribution of SAR 40,000 per child annually, up to three children; wellbeing benefits.
- Residency visa including yearly dependent fees and individual annual flight allowance for expatriates.
Relocation support
- If eligible, local relocation includes flights to Riyadh, 30 days’ accommodation or a SAR 5,000 payment, and up to SAR 2,500 for shipping or excess baggage.
- If eligible, international relocation includes flights to Riyadh, 60 days’ accommodation or a SAR 5,000 payment, and up to SAR 2,500 for shipping or excess baggage.
- International relocation may also include a flight home and end-of-service gratuity when leaving, if applicable.
Work arrangement
- Remote working is available on Sundays; the benefits also include the option to work anywhere for one month each year.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Tahaluf
Project Manager
Riyadh, KSA
Tahaluf seeks a Senior Project Manager to plan and deliver large-scale events, coordinating stakeholders, suppliers and multidisciplinary teams from concept through post-event review. Candidates should have event or proj
Project Manager
Riyadh, KSA
Tahaluf seeks a Senior Project Manager to plan and deliver large-scale events, coordinating stakeholders, suppliers and multidisciplinary teams from concept through post-event review. Candidates should have event or proj
Cybersecurity and Compliance Executive - 6 month Maternity Cover
Riyadh, KSA
Tahaluf seeks a cybersecurity and compliance specialist to implement Saudi regulatory controls, manage security risks and incidents, and support secure event platforms and systems. Candidates need a relevant bachelor's d
Digital Operations Support - Freelance Role
Riyadh, KSA
Tahaluf seeks a Digital Operations contingent worker to support delivery of event platforms during a six-month assignment, with potential extension. The work covers platform setup, configuration, testing, user support, a
Senior Conference Producer - LIONS Riyadh - Arabic Speaker
Riyadh, KSA
Tahaluf is seeking a Senior Conference Producer to shape and deliver LIONS Riyadh’s content programme, secure speakers, and manage sessions through the Festival. Applicants need at least five years of conference producti
Senior Marketing Manager - LIONS Riyadh - Arabic Speaker
Riyadh, KSA
Tahaluf seeks a Senior Marketing Manager to launch and grow LIONS Riyadh through brand, audience, event and performance marketing. Candidates need 8–10 years of marketing experience, integrated campaign and digital exper
Head of Marketing - LIONS Riyadh - Arabic Speaker
Riyadh, KSA
Tahaluf is hiring a Head of Marketing to lead brand, audience, and go-to-market strategy for LIONS Riyadh, reporting to the Marketing Director and managing a diverse Riyadh-based team. The role requires senior marketing
Senior Sales Manager - LIONS Riyadh
Riyadh, KSA
Tahaluf is seeking a Senior Sales Manager to grow commercial revenue for LIONS Riyadh by building a pipeline, winning new business, and developing client accounts. Candidates need at least five years of sales management
Project Manager
Riyadh, KSA
Project Manager
Riyadh, KSA
Cybersecurity and Compliance Executive - 6 month Maternity Cover
Riyadh, KSA
Digital Operations Support - Freelance Role
Riyadh, KSA
Senior Conference Producer - LIONS Riyadh - Arabic Speaker
Riyadh, KSA
Senior Marketing Manager - LIONS Riyadh - Arabic Speaker
Riyadh, KSA
Head of Marketing - LIONS Riyadh - Arabic Speaker
Riyadh, KSA
Senior Sales Manager - LIONS Riyadh
Riyadh, KSA