Senior Marketing Manager - LIONS Riyadh - Arabic Speaker

About Tahaluf and LIONS Riyadh

Role overview

Brand and audience marketing

• Support brand and campaign strategy; develop audience propositions, messaging and campaign stories.
• Conduct market research and analysis of audiences, competitors and trends.
• Develop integrated campaigns for priority audiences across Saudi Arabia, the GCC and international markets.
• Deliver campaigns through paid media, social, CRM, email, digital, PR and strategic partnerships.
• Build audience journeys from awareness and engagement through registration and ticket conversion.
• Coordinate content, creative assets, Festival announcements and campaign moments with internal teams and agencies.

Digital marketing and leadership

• Optimize digital campaigns across paid social, search, display, CRM, PPC, SEO and other relevant channels.
• Monitor registration and ticketing funnels; use analytics, testing, segmentation and retargeting to improve results.
• Track ROI and campaign performance, recommend improvements and conduct post-event analysis.
• Manage budgets, agencies, suppliers and team members; guide marketing staff against KPIs.
• Coordinate with PR, Content, Partnerships, Commercial and Festival delivery teams, including onsite audience engagement.

Qualifications

• Minimum 8–10 years of marketing experience, including brand building, audience marketing or major events.
• Bachelor’s degree in Marketing, Communications or a related field, or equivalent professional experience.
• Experience launching or growing a major brand, event, Festival, media platform or cultural proposition.
• Experience developing integrated campaigns across paid, owned and earned channels, and in digital marketing, analytics and campaign optimization.
• Experience managing ticketing or audience-acquisition campaigns; knowledge of performance marketing, PPC, SEO and CRM.
• Strong creative judgment, brand-positioning and audience-segmentation knowledge, storytelling and written communication.
• Ability to manage agencies, budgets and simultaneous campaigns; confident with senior stakeholders.
• Strong team management experience, including motivating and developing a team.

Desired experience

• Large-scale events, Festivals, media, entertainment, creative industries, premium brands, or marketing to senior professionals and emerging talent are desirable backgrounds.
• Saudi Arabia or GCC market experience is desirable; international campaigns or global brands are advantageous.
• Marketing automation, CMS, creator-economy and social-media management platform experience is desirable.
• Arabic is listed as desired experience.

Workplace and benefits

• Benefits state remote working on Sundays and the option to work anywhere for two months each year.
• The role includes onsite marketing activity and audience engagement during the Festival.
• Benefits include medical insurance, 28 days of annual leave, wellbeing benefits, and relocation support for eligible hires.