Senior Performance Marketing Specialist

Role Overview

Key Responsibilities

• Develop performance marketing strategies aligned with business and revenue targets.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Manage budgets, bidding strategies, audience targeting, placements, and campaign scaling.
• Improve lead generation, CPL, conversion rates, lead quality, and ROAS.
• Build and optimize full-funnel campaigns from acquisition through customer conversion.
• Conduct A/B tests across audiences, creatives, copy, landing pages, offers, and campaign structures.
• Implement pixels, conversion tracking, UTM parameters, events, attribution, and analytics.
• Analyze advertising, Google Analytics, CRM, and reporting data.
• Work with prequalification and sales teams to improve lead quality and revenue contribution.
• Monitor competitors, market trends, and emerging digital advertising channels.
• Prepare reports, forecasts, dashboards, and recommendations for management.
• Own campaign performance and improve efficiency, scalability, and ROI.

Requirements

• 6–8+ years of performance marketing, digital advertising, or similar experience is required.
• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms is required.
• Advanced knowledge of Google Analytics, conversion tracking, pixels, attribution, UTM tracking, and analytics tools is required.
• Experience managing significant advertising budgets and optimizing campaigns with performance data is required.
• Strong knowledge of CPL, CPA, CTR, CPC, conversion rate, ROAS, CAC, and lead-to-sale conversion is required.
• CRM experience and the ability to connect marketing performance with sales and revenue data are required.
• Experience with A/B testing, audience segmentation, retargeting, remarketing, funnel optimization, and campaign scaling is required.
• Excellent communication, stakeholder management, analytical, problem-solving, and strategic skills are required.
• Fast-paced, target-driven environment experience is preferred.

Core Skills

• The role requires lead generation, campaign optimization, performance analytics, budget management, and conversion-focused marketing expertise.
• The role requires hands-on campaign execution as well as strategic planning and performance improvement.