Quality Control Executive
Role Overview
Oversee the lead management cycle from marketing-generated lead capture through prequalification, sales assignment, follow-up, and CRM updates.
Work with Marketing, Prequalification, and Sales to identify process gaps, maintain data quality, and improve lead management efficiency.
Key Skills for This Role
Full Job Posting
Role overview
Oversee the lead management cycle from marketing-generated lead capture through prequalification, sales assignment, follow-up, and CRM updates.
Work with Marketing, Prequalification, and Sales to identify process gaps, maintain data quality, and improve lead management efficiency.
Key responsibilities
- Verify marketing-generated leads are accurately captured in Zoho CRM.
- Check lead information, source, status, ownership, and activity updates.
- Monitor timely contact, response, and qualification by the Prequalification Team.
- Ensure qualified leads are correctly assigned to the relevant Sales team or salesperson.
- Monitor Sales team contact, follow-up, and CRM updates.
- Track unattended, delayed, incorrectly assigned, or inactive leads and escalate them.
- Review lead movement through the sales funnel and identify bottlenecks or process gaps.
- Ensure lead activities, follow-ups, comments, and status changes are documented in Zoho CRM.
- Maintain CRM data accuracy, completeness, and consistency.
- Prepare lead performance, response-time, follow-up, and conversion reports.
- Coordinate with Marketing, Prequalification, and Sales to resolve lead-related issues.
- Recommend workflow improvements, support standards and KPIs, audit CRM records, and provide actionable feedback.
Requirements
- 3+ years of experience in Quality Control, Lead Management, Sales Operations, Marketing Operations, CRM Management, or a similar role.
- Hands-on experience with Zoho CRM or other CRM platforms.
- Working knowledge of Microsoft Excel or Google Sheets, including reporting and data analysis.
- Strong attention to detail and ability to identify discrepancies and process gaps.
- Strong organizational, coordination, communication, analytical, and reporting skills.
- Ability to monitor multiple teams, follow up on pending actions, and work with deadlines, KPIs, and response-time targets.
- Experience in a sales-driven or lead-generation environment is advantageous.
Role outcome
Ensure each marketing-generated lead is accurately captured, promptly contacted, properly qualified, correctly assigned, and consistently followed up, with outcomes recorded in Zoho CRM.
Contribute to improved response time, CRM data quality, sales follow-up discipline, lead conversion, and accountability across teams.
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