Senior Marketing Specialist - Retail Banking

Job Overview

• **To oversee various marketing campaigns and initiatives in line with the long**
• term business strategy and help the marketing team in achieving the overall
• business objectives.

Job Responsibilities

• To initiate and maintain productive, professional relationships with key personnel, business units and internal stakeholders in line with the agreed standards, acting as a strategic contributor to the team;
• Manage the daily communications with internal teams. Provide overall support and assistance to the line manager and the department in executing all marketing activities and ensure timely implementation as and when needed.
• Oversee and manage relationships with agencies and external partners, providing the guidelines and framework of the brand.
• Lead projects within the agreed timelines and processes to ensure successful and timely roll- out.
• Enhance the marketing calendar for assigned customer accounts and reconcile actual activity versus planned activity. Support the line manager in managing the marketing budget tracker for specific initiatives to achieve maximum Return on
• Investment (ROI) on campaigns.
• Plan and track the implementation of marketing initiatives on a quarterly basis, ensuring alignment with the overall marketing plans. Own all activities to be managed within budget and that standard operating procedures are followed for all procured activities.
• Support the line manager in the planning and execution of integrated marketing campaigns and strategies while driving impactful campaigns to
• support business objectives.
• Oversee the routine monthly communications activities through monthly statements, newsletters, offers etc. across various channels.
• Develop structured and robust marketing and creatives briefs, coordinate with agencies on clear deliverables and finalize fees where required. Monitor the roll out of various marketing campaigns.
• Lead end-to-end execution of product stands/kiosks and manage the installation and dismantling of stands and arrange sales collaterals as required to ensure the Bank’s overall image is maintained.
• Analyze market trends, customer insights and campaign performance data to optimize marketing initiatives. Monitor the roll out of various marketing campaigns and report on channels performance.
• Measure the success of marketing campaigns by tracking and reporting on key performance indicators.
• Proactively provide a weekly status update to the line manager in line with the required reporting standard. Ensure that information is accurately given in a timely manner to other departments relying on data to complete reports and use for future decision making, i.e. Finance Support in the preparation of reports and presentations to provide management with the strategic plans.
• Develop end of campaign reports to measure the success against strategic goals and report on the performance using key data points.
• Work with Bank approved external suppliers to deliver marketing activities as required
• Manage supplier relationship so that the performance of said suppliers is of a standard that our institution would expect and accept.
• Manage self and team in line with our organizations’ people, management policies, procedures, processes and practices to ensure adherence and to maximize own and
• employee contribution to business performance.
• Organize and supervise the activities and work of the team to ensure that targets and objectives are achieved and the business plan is delivered in line with the required policies, processes, procedures and systems
• Implement approved departmental policies, processes and procedures, and ensure employee adherence so that work is carried out to the required standard while delivering the required standards of service to customers and stakeholders.
• Manage and motivate the team to ensure they contribute to, and participate in, the identification and implementation of change initiatives, programmes and projects in line with the Bank’s standards.
• Demonstrate Our Promise and apply the company’s Service Standards to deliver the Bank’s required levels of service in all internal and external customer interactions.

Qualifications And Experience

• Bachelor's Degree with Diploma on Marketing and Advertising is an added advantage
• -Minimum years' experience of marketing work from prominent and reputable organization especially on retail banking

Job Type: Full-time

Education

• Bachelor's (Preferred)

Experience

• Marketing Specialist: 5 years (Required)
• Retail Bank Marketing Specialist: 5 years (Required)
• Brand Marketing: 5 years (Required)

Language

• Arabic (Required)
• English (Required)