Senior Graphic Designer

Position objective

Creative solutions

• Understand creative, concept and territory business needs.
• Create graphic representations using varied concepts and color palettes.
• Develop designs, concepts and sample layouts using layout principles and aesthetic design concepts.
• Create graphic ideas and themes for territory marketing needs.
• Determine illustration and copy size and arrangement, and select type styles and sizes.
• Develop promotional posters, logos and displays each year.
• Review final layouts and suggest improvements.
• Create seasonal window display designs for new and existing stores.
• Prepare artwork for brochures, leaflets, coupons, flyers and indoor or outdoor signage.
• Coordinate with Concept Marketing Teams to create artwork consistent with brand guidelines.

Production and coordination

• Research design trends, IT developments and customer needs.
• Coordinate large-format printing, including color and profile management.
• Oversee territory and store printing needs, including vinyl and backlit posters.
• Ensure visuals are laminated, mounted and distributed on schedule where applicable.
• Prepare Photoshop presentations as directed by the Marketing Manager.
• Coordinate with Visual Merchandisers on seasonal changes and window themes.
• Maintain large-format printers where applicable.
• Keep current with graphic design trends, tools and technologies.

Requirements

• Apply graphic design concepts, layout principles and aesthetic design concepts to create visual representations.
• Create artwork and marketing materials that comply with the Concepts’ branding guidelines.
• Coordinate large-format printing, including color and profile management, where applicable.
• Keep abreast of graphic design tools, technologies and market trends.