Salesforce Administrator / Developer

Role overview

Responsibilities

• Configure lead and opportunity processes, stages, criteria, fields, loss reasons, tasks, and reminders.
• Set up separate direct-customer and broker or agency workflows where required.
• Configure lead conversion while preserving source, history, and ownership.
• Connect customers, brokers, opportunities, projects, and units in the data model.
• Automate follow-ups, inactivity monitoring, and manager escalations.
• Audit and integrate agreed channels and lead sources, including email, telephony, WhatsApp, websites, advertising forms, and event registrations.
• Enable CRM communications where supported and maintain communication history.
• Associate repeat inquiries with customers, prevent duplicates, and preserve source, UTM, campaign, and project-interest data.
• Configure notifications and confirmations while respecting consent and unsubscribe preferences.
• Monitor and reprocess integration failures without duplicates; assess compatibility, licensing, and connector costs.
• Implement lead assignment rules by project, language, source, team, availability, and workload, accounting for reassignment and exceptions.

Requirements

• Fluent Russian for requirements gathering, solution discussions, and employee training.
• Hands-on independent Salesforce configuration and maintenance experience; 3+ years is a preferred guideline, not a strict requirement.
• Strong Sales Cloud knowledge and understanding of standard and custom Salesforce data models.
• Experience with Flow, validation and assignment rules, queues, access management, reports, and dashboards.
• API and webhook integration experience, including troubleshooting, repeated requests, and duplicate prevention.
• Apex and SOQL skills for reading, troubleshooting, modifying logic, and writing tests.
• Experience with data imports, cleansing, bulk updates, sandboxes, deployments, and code version control.
• Ability to translate business needs, estimate effort, and explain solutions to non-technical stakeholders.
• English sufficient for technical documentation and support-team communication.
• Nice to have: real estate development, channel integrations, complex routing and response metrics, integration platforms, automation tools, Lightning Web Components, or Salesforce certifications.

Benefits

• Collaborative, fast-growing team.
• Professional growth and career development opportunities.