Sales Supervisor

Job Description

Tactical

• Support the execution of sales strategies and business development plans within the assigned territory.
• Contribute to achieving territory growth through new customer acquisition and expansion of the existing customer base.
• Support launch plans for new products within assigned channels and outlets.
• Monitor market developments and customer trends to support business growth opportunities.
• Assist in implementing promotional and brand activation initiatives within the market.

Operational (Core)

• Set and monitor weekly and monthly sales targets for all SKUs within the assigned territory.
• Ensure team achievement of sales and collection targets.
• Oversee route operations to ensure efficient market coverage and productivity.
• Ensure adherence to company pricing, distribution, and merchandising policies.
• Support execution of core work including delivery, merchandising, POSM placement, and backroom management.
• Lead resolution of customer service, operational, and logistics issues within the territory.
• Build and maintain strong relationships with customers through regular market visits and business reviews.
• Track and report collections versus assigned targets.
• Monitor and control display agreement costs and route-related expenses within approved budgets.

Operational (General)

• Prepare and submit daily, weekly, and monthly sales and territory performance reports.
• Maintain accurate records of sales activities, customer visits, collections, and market feedback.
• Coordinate with internal departments to ensure smooth execution of sales operations.
• Support special projects, promotions, and other commercial activities as assigned.
• Assist in budget tracking, reconciliation, and outlet-level allocation monitoring.

People Management

• Supervise, guide, and support Store Development Marketers / Merchandisers and field team members.
• Set SMART objectives and communicate performance expectations clearly to team members.
• Conduct regular coaching, route ride shadowing, and on-the-job training sessions.
• Review team performance regularly and take corrective action where required.
• Conduct performance development reviews (PDRs) for direct reports as per company timelines.
• Provide recognition, motivation, and developmental feedback to enhance team performance.
• Support development of individual team members through structured development plans.

Education and Certification

• University or College graduate preferred

Minimum Experience & Skills

• Minimum 6+ years of sales experience, preferably in FMCG
• Strong knowledge of sales operations, route planning, and distribution management
• Good computer knowledge including MS Office
• Strong analytical, mathematical, planning, and organizing skills
• Strong negotiation and sales closing ability
• Ability to work under pressure and handle multiple tasks
• Positive attitude and mature, professional behavior
• Fluency in English with excellent communication skills; Knowledge of Arabic, is an added advantage

About The Business