Sales Supervisor - Traditional Trade

Job Purpose

Essential Accountabilities And Responsibilities

• Develop and execute sales plans to drive product availability, visibility, and market share in the traditional trade channel.
• Coach, communicate, motivate, and support route teams in their achievement of route targets.
• Manages employee performance to ensure customer base goals are achieved. Maximizing revenue and profit from existing customers, protection of company assets and safety.
• Manage route planning and area coverage to optimize time and productivity.
• Conduct regular market surveys to determine existing route plan efficiency and enhance as necessary.
• Maintaining accurate and to-date records (customer base data management).
• Monitor and track sales performance, volume targets, and productivity KPIs regularly.
• Continually seek additional revenue opportunities with existing and potential new customers.
• Ensure collections are done in a proper timely manner.
• Conduct daily market visits to assess the adequacy of the sales and distribution network, study market trends and activities.
• Conduct daily assessment of sales and distribution by meeting the sales team.
• Report to management any change to current market situation and information on competitor’s activities in order to generate ideas to increase sales & distribution.
• Daily, weekly, monthly and annual budgeting and planning for route teams.