Sales Manager – Paint Industry

We are seeking a dynamic and result-oriented Sales Manager with strong experience in the paint and coatings industry.

The role involves driving sales growth, managing channel partners, handling key accounts, and expanding market presence across decorative and industrial paint segments.

The ideal candidate should have excellent technical knowledge of paint products, strong relationship management skills, and a proven ability to achieve sales targets.

· Develop and execute strategic sales plans to achieve revenue and growth targets

· Identify new market opportunities and expand the customer base across decorative, industrial, and protective paints

· Build, manage, and strengthen relationships with dealers, distributors, contractors, painters, and builders

· Drive project sales by engaging with architects, consultants, developers, and institutional clients

· Lead, mentor, and motivate the sales team to ensure high performance and achievement of targets

· Monitor market trends, competitor activities, and customer preferences to adapt sales strategies

· Negotiate and close high-value deals, tenders, and long-term contracts

· Provide technical guidance on paint systems, product applications, and surface preparation to clients and teams

· Ensure timely collections, proper stock management, and effective credit control

· Prepare and present accurate sales forecasts, MIS reports, and performance analysis

· Collaborate with marketing and technical teams for product launches, promotional activities, and customer support

· Drive brand visibility and awareness through trade shows, exhibitions, and local market initiatives

· Monitor and improve customer satisfaction, retention, and loyalty

· Bachelor’s degree in Business Administration, Marketing, Commerce, or related field (MBA preferred)

· 5–10 years of experience in the paint or coatings industry

· Strong experience in channel sales, dealer management, and project sales

· Proven track record of achieving and exceeding sales targets

· In-depth knowledge of decorative paints, industrial coatings, and allied products

· Understanding of paint application techniques, surface preparation, and product systems

· Experience in handling B2B, institutional, and retail sales segments

· Ability to build and maintain long-term relationships with dealers, contractors, and key stakeholders

· Familiarity with market dynamics, pricing strategies, and competitor analysis

Send your CV to careers@sendiangroup.com