Sales Executive – Modern Trade | FMCG Distribution | Dubai

Overview

Key Responsibilities:Account & Sales Management

• Manage assigned modern trade retail accounts and store clusters.
• Drive achievement of monthly and quarterly sales targets.
• Execute agreed sales plans and distribution targets across SKUs.
• Monitor sell-in and sell-out performance by account.
• Identify opportunities to grow range, shelf space, and order volume.

Retailer & Buyer Coordination

• Build and maintain strong working relationships with:
• retail buyers
• category managers
• store managers
• Support Key Account Managers in buyer meetings and reviews.
• Follow up on listing status, orders, and promo approvals.
• Coordinate with retailers on product launches and range expansions.

Promotions & Trade Execution

• Execute promotional plans and retail campaigns across assigned accounts.
• Coordinate promo orders and ensure correct stock allocation.
• Work with Trade Marketing and Listings teams on:
• promo submissions
• display agreements
• campaign execution
• Monitor promo performance and store-level execution.

In-Store Execution & Merchandising Support

• Conduct regular store visits and retail audits.
• Ensure proper merchandising standards and display execution.
• Coordinate with merchandisers to improve:
• shelf visibility
• stock availability
• secondary displays
• Identify and fix execution gaps quickly.

Order & Stock Coordination

• Monitor stock levels and replenishment patterns.
• Coordinate with supply chain and warehouse teams on order fulfillment.
• Prevent out-of-stock situations through proactive planning.
• Track promo stock readiness and distribution.

Reporting & Market Intelligence

• Prepare regular sales and account performance reports.
• Track competitor pricing, promotions, and new launches.
• Share market feedback and store insights with management.
• Maintain accurate records of visits, orders, and issues.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, or related field.
• 3–6 years experience in FMCG modern trade sales.
• Experience handling major retail chains in UAE preferred.
• Strong understanding of modern trade operations and promo cycles.
• Good negotiation and relationship management skills.
• Strong numerical and reporting ability.
• Proficient in Excel and sales reporting tools.
• Valid UAE driving license preferred.
• Fluent in English (Arabic is an advantage).