Marketing Specialist – Chocolate Brand | Dubai

Overview

Marketing Manager

Marketing Strategy & Brand Development

• Build and lead a comprehensive
• 360° marketing strategy
• for multiple product categories and brands, across B2B and B2C channels.
• Translate brand objectives into cohesive marketing plans covering
• ATL (TV, radio, outdoor), BTL (in-store, events), digital, and social media
• .
• Lead product positioning, storytelling, and value proposition creation to ensure brand consistency and consumer relevance.

Digital & Social Media Marketing

• Oversee the execution of
• performance-driven digital campaigns
• across social media, Google Ads, SEO, e-commerce platforms, and email marketing.
• Develop and supervise
• content calendars
• , influencer partnerships, and digital brand activations.
• Monitor and analyze
• KPIs, engagement metrics, and ROI
• to continuously optimize online strategies.

Retail & Trade Marketing

• Align with the
• sales and trade marketing teams
• to plan
• in-store activations, promotions, displays, and POS materials
• .
• Develop marketing support tools for retail partners, wholesalers, and category managers.
• Ensure
• omnichannel integration
• , connecting online and offline marketing efforts.

Campaign Execution & Project Management

• Lead the end-to-end planning and execution of
• product launches, seasonal campaigns, and brand events
• .
• Manage external agencies (creative, media, PR, digital) to deliver campaigns on time and within budget.
• Ensure
• 360-degree alignment
• across internal departments (sales, operations, finance, design).

Brand Visibility & Public Relations

• Coordinate
• media plans, PR strategies, and brand sponsorships
• to drive awareness and elevate brand image.
• Manage collaborations with chefs, influencers, and content creators to generate buzz and visibility.
• Plan and attend industry events, exhibitions, and brand showcases.

Team Leadership & Reporting

• Lead and mentor a small marketing team and freelancers/agencies across different functions.
• Track, analyze, and present performance data for all campaigns and touchpoints.
• Continuously evaluate
• market trends, consumer behavior, and competitor activity
• to refine strategies.

Qualifications & Skills

• **Bachelor’s degree**
• in Marketing, Business, Communications, or a related field (MBA is a plus).
• **5+ years of experience**
• in marketing, with a proven track record in
• FMCG, food, or lifestyle brands
• .
• Strong experience in both
• traditional and digital marketing
• (360 campaign experience is a must).
• Experience working with
• retailers, distributors, e-commerce platforms, and brand activations
• .
• Excellent
• strategic thinking, leadership, and project management skills
• .
• Proficiency in
• marketing tools
• (Google Ads, Meta Business Manager, Mailchimp, Canva/Adobe Suite, analytics dashboards).
• Strong communication, negotiation, and presentation skills.
• **Fluency in English (Arabic is a plus)**
• .

Why Join Us?

• Work with a
• portfolio of premium food and consumer brands
• across multiple markets.
• Lead
• impactful 360 marketing initiatives
• in a growing, dynamic company.
• Competitive
• salary, performance incentives, and professional development opportunities
• .
• Creative autonomy, cross-functional collaboration, and exposure to regional campaigns.

Full-time

• If you're a
• strategic, hands-on marketing leader
• ready to own and drive the full 360° marketing landscape, apply now and bring bold ideas to life!