Social Media Manager – Chocolate Brand
Skills
About This Role
Job Overview
We are looking for a
creative and results-driven Social Media Manager
to lead our
digital presence and community building
across social platforms.
This role is responsible for
developing content strategies, managing campaigns, growing our online community, and boosting brand visibility
in line with the premium positioning of our brand.
Content Strategy & Creation
- Develop and execute a
- comprehensive social media strategy
- (Instagram, TikTok, Facebook, YouTube, LinkedIn).
- Plan and manage the
- content calendar
- for posts, stories, reels, and live sessions.
- Work with the design team to create
- high-quality, visually appealing content
- aligned with the brand identity.
- Craft engaging
- captions, storytelling posts, and trending video concepts
- that resonate with our target audience.
Community Management & Engagement
- Build and maintain an active
- online community
- by engaging with followers, responding to messages, and fostering brand loyalty.
- Monitor
- brand mentions, hashtags, and trends
- , ensuring timely responses and interactions.
- Collaborate with influencers, food bloggers, and micro-creators for
- content partnerships and UGC campaigns
- .
Campaign Planning & Execution
- Conceptualize and launch
- seasonal, product-specific, and activation campaigns
- .
- Run
- paid social ad campaigns
- (Meta Ads, TikTok Ads) to boost reach, traffic, and conversions.
- Collaborate with the marketing team for
- integrated campaigns
- (in-store + digital).
Analytics & Reporting
- Track
- KPIs (engagement, growth, reach, ROI)
- across all platforms.
- Prepare
- monthly social media reports
- , analyze performance, and adjust strategies for better results.
- Stay updated on
- trends, algorithms, and new platform features
- to maintain a competitive edge.
Qualifications & Skills
- **Bachelor’s degree**
- in Marketing, Communications, or related field.
- **3–5 years of experience**
- in social media management, preferably with
- FMCG, F&B, or lifestyle brands
- .
- Strong understanding of
- social media platforms, trends, and algorithms
- .
- Proficiency in
- content creation tools
- (Canva, Adobe Creative Suite, CapCut, etc.).
- Experience with
- social media analytics and ad management tools
- .
- Excellent writing, storytelling, and communication skills.
- Creative mindset with a passion for
- visual storytelling and brand building
- .
- Fluent in
English
(Arabic is a plus).
Why Join Us?
- Be part of a
- fast-growing, premium brand
- with a strong creative vision.
- Lead
- high-impact social campaigns
- that blend luxury, creativity, and experience.
- Opportunity to shape a brand’s
- digital identity
- in Dubai and beyond.
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