Sales Development Representative: Sales Enablement

We are looking for a highly organised, detail-oriented and commercially aware Sales Development Representative to support the UK & Europe sales process through a blend of lead follow-up, consultation support, programme preparation, client communication and sales administration.

It is best suited to someone who is calm, efficient, highly accurate and comfortable working behind the scenes to help the sales team move families smoothly through the sales process, and use this as a possible platform to move into a full sales consultant role in time.

The successful candidate will support prospective families from early lead engagement through to consultation preparation, programme creation, proposal documentation, invoicing follow-up and next-step coordination. They will play an important role in ensuring that families receive a polished, professional and timely experience from Crimson.

This role requires someone who can work quickly and accurately across systems such as Salesforce, Groove, Canva, PandaDoc and internal sales spreadsheets and channels. The ideal candidate will be able to produce high-quality appraisals, programme documents and proposal materials under time pressure, while maintaining Crimson’s tone, formatting standards and attention to detail.

The role will also include SDR outreach to leads, particularly event, webinar, school and MQL leads, to support consultation bookings and follow-up where required.

This is a full-time remote position.

The purpose of this role is to support Crimson’s sales team by helping move prospective families through the sales journey in a professional, organised and efficient way.

This includes:

Supporting lead outreach and follow-up for MQL, webinar, event and school partnership leads

Assisting with consultation preparation and post-consultation follow-up

Creating student appraisals, programme summaries and sales documents in Canva, PandaDoc and other tools

Supporting invoicing, contract preparation and administrative next steps

Helping Sales Consultants and Academic Advisors deliver a polished and consistent client experience

Maintaining accurate CRM records and ensuring lead movement is properly tracked

Providing families with relevant information, resources and reminders during the sales process

Helping ensure that no lead, follow-up task, proposal or documentation requirement falls through the cracks

It is best suited to someone who enjoys being a highly reliable sales support partner: organised, fast, accurate, calm under pressure and excellent at helping the team execute, and who is looking to learn the business with a view to a full sales role.

The right person will take pride in producing polished documents, keeping processes moving, following up carefully and making the sales journey easier for both families and the internal team.

Call, email and message MQL, webinar, event and school leads to support timely follow-up and progression towards consultation

Respond to prospective family enquiries in a professional, warm and timely way

Support consultation booking by following up with leads, confirming details and helping families understand next steps

Provide relevant resources to families where appropriate, including webinar links, case studies, admissions guides and programme information

Support event and campaign follow-up by helping segment leads, identify next actions and track engagement

Maintain a professional early point of contact for families who are not yet ready for a full sales conversation

Support Sales Consultants and Academic Advisors with preparation before consultations, including student context, lead notes, relevant campaign information and prior communication history

Create and format student appraisals, programme proposals, tailored recommendations and supporting documents

Prepare high-quality Canva and PandaDoc materials quickly and accurately, using approved templates and guidance

Support the preparation of post-consultation follow-up materials, ensuring they are clear, polished and aligned with the family’s goals

Help ensure each family receives the right documents, links, resources and next-step instructions after consultation

Follow up on missing information required to complete appraisals, proposals, contracts or invoices

Maintain accurate Salesforce records, including lead notes, consultation status, next actions, family requirements and follow-up tasks

Support invoice creation, payment follow-up and administrative coordination where required

Help manage the movement of leads through the sales funnel by ensuring tasks, documentation and next steps are completed on time

Track which families have received appraisals, proposals, contracts, invoices and follow-up resources

Work across platforms including Salesforce, Groove, Canva, PandaDoc, Google Workspace and internal Crimson systems

Maintain strong attention to detail across spelling, formatting, pricing, student information, dates and programme details

Help Sales Consultants stay organised by supporting follow-up requirements, campaign tracking and documentation requirements

Support the creation and maintenance of reusable sales assets, templates, FAQs and follow-up materials

Identify common client questions or process bottlenecks and suggest ways to improve communication or documentation

Help ensure that Crimson’s tone, formatting and client-facing materials remain polished and consistent

Work closely with Sales, Marketing, Admissions and Operations teams to ensure families experience a smooth and professional journey

Experience in sales support, admissions support, education administration, client services, customer success, operations or sales coordination

Experience preparing proposals, appraisals, reports, client-facing documents or contracts

Experience with Canva, PandaDoc, Salesforce or similar CRM/proposal tools

Experience working with parents, students or high-consideration client services

Familiarity with UK, US or international university admissions is helpful, but not essential

Prior experience in an education, tutoring, EdTech, school or admissions environment is advantageous

Leads are followed up appropriately and do not fall through the cracks

Campaign, webinar and event leads receive timely outreach and next-step guidance

Sales Consultants and Academic Advisors receive strong, reliable support before and after consultations

Student appraisals, programme proposals and PandaDoc documents are produced quickly, accurately and professionally

Families receive clear, timely and polished follow-up after key sales interactions

Salesforce records are accurate, up to date and useful

Invoicing and documentation steps are completed efficiently and with minimal errors

Sales teams see this person as a trusted operational partner who helps them move faster and deliver a better client experience

The overall sales process feels smoother, more consistent and more professional for families

Be part of a mission-driven company helping students reach the world’s top universities

Remote working opportunity

Ongoing training and mentorship

Exposure to a fast-growing global EdTech company

Work closely with experienced Sales, Admissions, Marketing and Operations teams

$1,000 training budget per year

Psychologist on staff

Fireside chats and workshops to help the team continuously level up

Radical Candour is a feedback approach we live by

We’re a global player with 28+ markets across the globe

If you are highly organised, detail-focused, calm under pressure and excited by a role that blends sales support, client communication and admissions administration, we would love to hear from you.

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