Public Relations Specialist

Role overview

Responsibilities

• Develop and execute PR stories and campaigns with the PR Manager to support brand objectives and business briefs.
• Create and distribute news releases, feature stories, media advisories, and pitches to journalists and influencers.
• Produce and manage video, photography, infographics, podcasts, animations, and other communications assets.
• Assist in planning and executing media and influencer events; manage external media relationships and outreach.
• Work with internal stakeholders to identify stories and ensure message and brand consistency.
• Monitor media coverage, prepare reports, and analyze PR and social media metrics to improve campaigns.
• Support crisis communications and rapid-response messaging; track emerging trends, platforms, and practices.

Qualifications and experience

• At least 5 years in public relations, communications, or journalism, preferably with a multimedia or digital focus.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Strong interpersonal, presentation, writing, editing, and storytelling skills.
• Understanding of traditional and digital media, social platforms, and media monitoring and reporting tools.
• Digital publishing skills and some proficiency editing video, images, audio, graphics, or presentations.
• Professional proficiency in multimedia tools such as Adobe Creative Suite, Final Cut Pro, Canva, or Audacity is advantageous.
• Experience briefing and supervising production teams and agencies, managing media and influencer outreach, and working on PR campaigns and events.
• Ability to handle multiple projects in a fast-paced environment with diligence, attention to detail, and a proactive attitude.

Contract

• The position is a 12-month temporary contract.