PR & Communications Manager

Company Description

Job Description** **Role Overview

Brand Storytelling & Pr Strategy

• Develop and deliver a considered PR and communications strategy aligned with the resort’s vision and business objectives
• Identify meaningful storytelling opportunities that reflect the spirit of Banyan Tree Dubai
• Create and nurture strong relationships with key media and industry partners
• Lead the planning of seasonal narratives, announcements, and brand moments

Media & Influencer Relations

• Manage day-to-day media relations with professionalism and care
• Coordinate media stays, interviews, and on-property experiences
• Build relationships with relevant lifestyle, travel, wellness, and luxury publications
• Select and manage influencer partnerships that feel authentic and aligned to the brand

Content & Communications

• Craft press materials that reflect a refined and consistent brand voice
• Oversee storytelling across earned, owned, and digital platforms
• Collaborate with internal teams to ensure accuracy and alignment of messaging
• Support content development for key resort experiences, dining, spa, and events

Reputation & Brand Integrity

• Monitor media coverage and brand sentiment with care and attention
• Support responses to reputational matters in coordination with corporate teams
• Ensure all communications reflect Banyan Tree’s values and standards
• Safeguard consistency of tone, message, and brand expression

Partnerships & Experiences

• Support the development of meaningful collaborations and brand partnerships
• Coordinate press and VIP visits with attention to detail and guest experience
• Contribute to the planning of key resort moments and activations
• Strengthen relationships that enhance the resort’s presence in the market

Internal Communication & Collaboration

• Support internal communications that foster clarity, alignment, and engagement
• Work closely with Marketing, Sales, F&B, Spa, and Operations teams
• Ensure guest experiences are reflected accurately in all external communication

Performance & Reporting

• Track media coverage and communications impact in a clear and structured way
• Provide thoughtful insights and reporting on PR activity
• Manage the PR budget responsibly and with commercial awareness

Qualifications** **Qualifications & Experience

• Degree in Communications, Public Relations, Marketing, Journalism, or related field
• Minimum 5 years’ experience in PR or communications, ideally within luxury hospitality, lifestyle, or premium brands
• Strong understanding of media landscape in the UAE and international markets
• Excellent written and verbal communication skills with a refined editorial style
• Experience managing agencies and external partners
• Strong relationship-building and stakeholder management ability

Competencies

• Thoughtful communicator with strong storytelling ability
• Calm, composed, and confident approach
• Strong sense of brand guardianship
• Naturally collaborative and respectful working style
• Attention to detail and editorial precision
• Ability to balance creativity with structure and discipline
• Integrity, discretion, and professionalism
• **Additional Information** **Why Join Us:** At Banyan Tree Dubai, you will be part of a globally recognised luxury hospitality brand committed to exceptional service, sustainability and wellbeing.
• We provide opportunities for professional growth within an inspiring environment where genuine care for our guests and colleagues is at the heart of everything we do.