Performance Marketing Specialist
Skills
About This Role
About Us
WingsWay Training Institute is a dynamic and fast-growing organization committed to delivering top-tier training programs and skill development opportunities.
We are looking for an experienced Performance Marketing Specialist to drive high-quality lead generation through strategic paid media campaigns across Meta campaigns, Google campaigns, TikTok campaigns , LinkedIn campaign, and other PPC platforms.
If you have a passion for data-driven marketing, optimizing ad performance, and contributing to a high-performing sales pipeline, we’d love to hear from you!
Key Responsibilities
- Develop, manage, and optimize PPC campaigns across multiple platforms including Meta (Facebook/Instagram), Google Ads, TikTok Ads, Linkedin Ads, and other PPC channels.
- Design and implement strategies to drive high-quality leads while optimizing campaign performance through A/B testing, audience segmentation, and budget management.
- Collaborate with the sales team to ensure lead quality, effective lead nurturing, and maximum conversion rates.
- Monitor, track, and analyze campaign performance metrics such as CPL (Cost Per Lead), ROI (Return on Investment), CTR (Click-Through Rate), and conversion rates using tools like Google Analytics and Ads Managers.
- Work closely with the creative team to develop engaging ad creatives, compelling copy, and high-converting landing pages.
- Stay ahead of the latest digital marketing trends, tools, and strategies to continuously improve campaign performance and explore new opportunities.
- Integrate SEO strategies to enhance organic traffic and complement paid media efforts.
- Optimize landing pages and marketing content to improve user experience and conversion rates.
Key Requirements
- 4+ years of experience in PPC campaign management across Google Ads, Meta Ads (Facebook/Instagram), Linkedin Ads and TikTok Ads.
- Strong expertise in Google Ads, Meta Ads Manager, Linkedin Ads and Google Analytics.
- Proven track record of successful lead generation and campaign optimization.
- Analytical mindset with a data-driven approach to decision-making.
- Ability to manage multiple campaigns efficiently and optimize performance in a fast-paced environment.
- Solid understanding of paid campaign strategies and performance.
- Strong research skills to stay updated on emerging trends, new advertising tools, and digital marketing innovations.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
Benefits
- Competitive salary with performance-based incentives.
- Health insurance and other employee benefits.
- Opportunities for career growth and skill development in a dynamic environment.
- Work in a collaborative and innovative team focused on driving results.
- If you’re passionate about performance marketing, lead generation, and driving business growth, apply now and be part of our growing team!
Experience
Running paid media campaigns: 4 years (Required)
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