Senior Performance Marketing Specialist (Business Consulting)

Overview

Senior Performance Marketing Specialist (Arabic Speaking

Location

Salary

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 5+ years of progressive experience in paid media and performance marketing within a marketing agency, Freezone, Business Setup, or Real Estate industry in the UAE.
• Proven track record of developing and executing successful performance marketing strategies that drive measurable business growth.
• Advanced hands-on expertise with Meta Ads Manager and Google Ads platforms.
• Strong understanding of SEO/SEM strategies, paid media optimization, and digital marketing best practices.
• Experience with conversion tracking, Meta Pixel implementation, event tracking, and campaign attribution frameworks.
• Strong analytical and reporting capabilities with the ability to interpret data and generate actionable business insights.
• Excellent understanding of key digital marketing metrics including CPC, CPL, CTR, ROAS, and conversion performance.
• Strong communication and presentation skills with the ability to clearly explain strategies, insights, and recommendations.
• Ability to manage multiple campaigns and priorities within a fast-paced, performance-driven environment.
• Excellent verbal and written communication skills in both English and Arabic are essential.

Key Responsibilities

• Develop and lead integrated digital marketing strategies aligned with business growth objectives and lead generation targets.
• Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, SEO/SEM, and social media platforms.
• Identify target audiences, analyze customer behavior, and monitor market trends and competitor activities to improve campaign performance.
• Design and optimize customer journeys, lead funnels, and conversion strategies to maximize lead quality and conversion efficiency.
• Manage day-to-day campaign performance including budget allocation, audience targeting, bid optimization, placements, and creative testing.
• Analyze key performance metrics including CPC, CPL, CTR, ROAS, conversion rates, and engagement performance to drive measurable improvements.
• Prepare detailed performance reports and provide actionable recommendations to improve marketing effectiveness and ROI.
• Lead continuous optimization initiatives across campaign creatives, audience segmentation, landing pages, and marketing funnels.
• Maintain and oversee conversion tracking frameworks including Meta Pixel, event tracking, and campaign attribution models.
• Collaborate with internal stakeholders and external digital agencies to ensure campaigns align with overall business objectives and brand positioning.
• Stay updated on digital marketing trends, platform updates, and emerging technologies to enhance campaign performance and innovation.
• Ensure effective and consistent distribution of digital marketing communications across all digital channels.

About the Role

Senior Performance Marketing Specialist (Arabic Speaking)