Corporate Director of Performance Marketing

Job Description

Key Responsibilities

• Develop and execute Rotana’s global performance marketing strategy across SEM/PPC, paid social, programmatic, metasearch, affiliate and emerging digital channels to drive direct bookings and revenue growth.
• Define KPIs, attribution models and ROI measurement standards across all digital performance initiatives.
• Lead brand.com optimisation initiatives across UX, booking funnel performance, SEO, mobile responsiveness and conversion enhancement.
• Drive digital editorial and content strategy using audience insights, performance analytics and generative AI best practices.
• Support loyalty programme growth through targeted paid media campaigns, CRM-driven customer journeys and member acquisition strategies.
• Manage and optimise relationships with digital marketing agencies, technology partners and third-party platforms.
• Monitor and analyse campaign performance metrics including CTR, CPA, ROAS and ROI to support data-driven decision making.
• Champion a strong “test and learn” culture through A/B testing, experimentation frameworks and continuous optimisation initiatives.
• Collaborate with IT and commercial teams on digital product enhancements, automation and personalisation opportunities.
• Optimise Rotana’s digital presence across OTAs, metasearch platforms, review sites and distribution channels.
• Develop digital governance frameworks, best practice playbooks and hotel-level digital performance standards across the portfolio.
• Provide digital consultancy and support for hotel openings, rebranding and conversion projects.
• Lead, coach and develop the Digital Marketing Manager while fostering a collaborative, high-performance culture.

Education, Qualifications & Experiences

• Bachelor’s degree in Marketing, Business, Digital Media or a related field. Master’s degree is an advantage.
• Professional certifications such as Google Ads, Google Analytics 4, Meta Blueprint or Adobe Analytics are preferred.
• Minimum 8 years of experience in digital or performance marketing with at least 3 years in a senior leadership role.
• Proven experience within an international hotel group, hospitality brand or travel industry environment is essential.
• Strong expertise in performance marketing, customer acquisition, conversion optimisation, CRM and loyalty marketing.
• Advanced knowledge of Google Analytics, Adobe Analytics, Google Ads, Meta Business Manager and related platforms.
• Strong understanding of hospitality commercial models, OTA ecosystems and digital distribution strategies.
• Experience managing agencies, cross-functional teams and large-scale marketing budgets.
• Excellent communication, analytical, organisational and project management skills.
• Strong commercial acumen with the ability to translate insights into measurable business outcomes.
• Fluent written and spoken English communication skills are essential.

Knowledge & Competencies