Performance Marketing Specialist

About Brewing Gadgets

• Founded in Dubai in 2011, Brewing Gadgets is one of the Middle East’s leading specialty coffee equipment businesses, serving both home brewers and coffee professionals across the GCC and India.
• We operate across multiple ecommerce properties, multiple brands, multiple customer segments, and multiple markets.
• As the business grows, so does the complexity of customer acquisition, conversion, retention, and ecommerce performance.
• We are now looking for a commercially minded, highly organized, KPI-driven Performance Marketing & Growth Specialist to help drive the next phase of growth.
• This is a high-accountability role for someone who enjoys complexity, takes ownership, and wants to build something meaningful.
• The role
• This is not a role for someone who simply launches campaigns.
• You will be responsible for driving measurable commercial growth across multiple ecommerce properties and brands.
• Your focus will include:
• Customer acquisition
• Revenue growth
• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
• Conversion rate improvement
• Funnel optimization
• Lifecycle marketing
• Retention and repeat purchase growth
• Search visibility across traditional and AI-driven search environments
• You will work closely with ecommerce, content, design, and leadership teams to improve commercial performance.
• This role is based full-time at our office in Dubai Silicon Oasis.
• What you will own
• Performance marketing
• You will own paid media strategy, optimization, testing, reporting, and performance.
• Hands-on experience with the following platforms is essential:
• Paid media:

• Meta Ads Manager (Facebook & Instagram)

• Google Ads
• Google Shopping
• Performance Max

• Google Display Network

• YouTube Ads
• TikTok Ads
• LinkedIn Ads
• Analytics and performance tracking:

• Google Search Console

• Meta Pixel

• Conversion APIs (CAPI)

• UTM tracking
• Attribution modelling
• Funnel analysis
• Looker Studio or equivalent reporting tools
• Optimization and growth:
• Semrush and/or Ahrefs
• Microsoft Clarity and/or Hotjar
• A/B testing

• Conversion Rate Optimization (CRO)

• Landing page optimization
• You will be expected to:
• Build, optimize, and scale campaigns
• Improve ROAS and acquisition efficiency
• Reduce customer acquisition costs
• Identify performance bottlenecks
• Improve conversion performance
• Conduct A/B testing and growth experiments
• Build audience segmentation strategies
• Improve landing page performance
• Create clear performance reporting for leadership
• Make commercially sound decisions using data

SEO, AEO and GEO

Experience

• Google AI Overviews

• ChatGPT
• Gemini
• Perplexity
• Other AI-driven search environments
• You must be able to demonstrate measurable case studies where your work improved:
• Organic traffic
• Search visibility
• Rankings
• Revenue
• Discoverability
• Hands-on understanding of the following is important:
• Technical SEO fundamentals
• Ecommerce SEO
• On-page SEO
• Structured data/schema
• SEO content optimization
• Internal linking
• Search diagnostics
• Klaviyo and lifecycle marketing

Experience

• with Klaviyo is essential.
• This is a non-negotiable requirement.
• You must have hands-on experience building and managing:
• Automated flows
• Welcome journeys
• Browse abandonment
• Cart abandonment
• Post-purchase flows
• Win-back campaigns
• Segmentation strategies
• Lifecycle marketing automation
• Email campaign planning and execution
• You must be able to demonstrate measurable success through real case studies, including impact on:
• Email-attributed revenue
• Repeat purchase rate
• Customer retention
• Customer lifetime value
• Automation performance
• Conversion performance
• List growth
• Candidates who cannot demonstrate measurable success with Klaviyo should not apply.
• What we are looking for
• You are:
• Highly organized
• KPI-driven
• Deadline-driven
• Commercially minded
• Analytical
• Detail-oriented
• Professional in how you conduct yourself
• Calm under pressure
• Comfortable with accountability
• Structured in your approach to work
• Able to manage complexity without becoming reactive
• You take ownership.
• You identify problems early.
• You do not wait to be chased.
• You think commercially, move quickly, and care about outcomes.
• Essential experience
• You must have:
• Minimum 5 years of hands-on ecommerce performance marketing experience
• Proven ecommerce growth experience
• Strong experience managing meaningful monthly media budgets
• Deep expertise across Meta and Google ecosystems
• Demonstrable Klaviyo success stories
• Demonstrable SEO success stories

experience

• Strong working knowledge of Shopify and ecommerce customer journeys
• Experience working across Shopify-based ecommerce environments
• Experience working with multiple ecommerce properties and operational complexity
• Strong reporting and dashboard experience
• Experience presenting performance clearly to leadership teams
• Agency-only experience is unlikely to be sufficient unless you have personally owned ecommerce revenue targets and can demonstrate measurable commercial outcomes.

References

• Candidates must provide contactable and reachable professional references.
• We must be able to reach references via:
• Telephone
• Email
• References should be from direct managers, founders, or senior decision-makers who can credibly speak about your performance, professionalism, ownership, and results.
• Applications without verifiable references may not be considered.
• To apply
• Please include:

1. Your CV