Performance Marketing Specialist

Welcome to MultiBank Group

Role Overview

Performance Marketing Specialist

Performance Marketing & Customer Acquisition

• Plan, execute, and optimize multi-channel digital marketing campaigns across Google Ads, Meta, Programmatic, Native, Affiliate, and emerging acquisition channels.
• Manage customer acquisition campaigns with a strong focus on CPL, CPA, ROAS, and lead quality.
• Monitor campaign performance daily and implement data-driven optimizations to improve efficiency and conversion rates.
• Identify and test new audience segments, geographies, and acquisition opportunities.

AI-Powered Marketing & Automation

• Leverage AI tools and platforms to improve campaign targeting, bidding strategies, audience segmentation, and creative performance.
• Utilize AI-powered solutions for content generation, ad creative testing, predictive analytics, and marketing automation.
• Build and manage automated workflows to improve campaign efficiency and reporting processes.
• Stay up to date with emerging AI marketing technologies and identify opportunities to drive growth and operational efficiency.

Analytics & Performance Optimization

• Analyze campaign and funnel performance using GA4, CRM platforms, attribution tools, and BI dashboards.
• Develop insights from data to optimize acquisition strategies and customer journeys.
• Monitor key performance indicators including CPL, CPA, ROAS, conversion rates, and customer lifetime value.
• Support attribution modeling and performance reporting across marketing channels.

Conversion Rate Optimization (CRO)

• Conduct A/B testing on ad creatives, landing pages, and marketing funnels.
• Collaborate with design, product, and development teams to improve user experience and lead conversion rates.
• Optimize onboarding journeys and lead nurturing workflows to maximize customer acquisition outcomes.

Cross-Functional Collaboration

• Work closely with Sales, Business Development, Compliance, Product, and Regional Marketing teams.
• Support product launches and regional growth initiatives through targeted performance campaigns.
• Ensure all marketing activities comply with applicable financial advertising regulations.

Education

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Relevant certifications in Google Ads, Meta Ads, Analytics, or AI Marketing are highly desirable.

Experience

• 3–6 years of experience in Performance Marketing, Digital Acquisition, or Growth Marketing.
• Experience within Forex, CFDs, Crypto, FinTech, Online Trading, or Financial Services is highly preferred.
• Proven track record of managing successful paid media campaigns across multiple digital channels.
• Practical experience utilizing AI tools and automation platforms within marketing workflows.

Technical & Analytical Skills

• Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic advertising platforms.
• Proficiency with GA4, Google Tag Manager, AppsFlyer, Adjust, Looker Studio, or similar analytics platforms.
• Experience using AI marketing tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, AdCreative.ai, HubSpot AI, or similar platforms.
• Understanding of marketing automation tools, CRM systems, and customer segmentation.
• Knowledge of attribution modeling, conversion tracking, and performance analytics.

Preferred AI Capabilities

• Experience implementing AI-driven campaign optimization and audience targeting strategies.
• Familiarity with prompt engineering and generative AI applications for marketing.
• Experience using AI for creative generation, predictive analysis, reporting automation, and workflow optimization.
• Understanding of emerging AI trends within digital marketing and growth acquisition.

Personal Attributes

• Data-driven and performance-oriented mindset.
• Strong analytical and problem-solving skills.
• Curious, innovative, and passionate about AI and emerging technologies.
• Ability to thrive in a fast-paced, international, and highly regulated environment.
• Excellent communication and collaboration skills.

Why Join Us?

• Work with an industry-leading global financial institution.
• Competitive salary and comprehensive employee benefits.
• Exposure to cutting-edge AI marketing technologies and innovation initiatives.
• Opportunities for professional growth and international career development.
• Collaborative, inclusive, and dynamic work environment.
• Be part of a data-driven organization shaping the future of digital finance.
• *Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.*