Creative Writer

Overview

MultiBank Group

Role Overview

Creative Writer

Key Responsibilities

• Write and edit creative content across multiple channels, including social media, advertising campaigns, video scripts, website copy, email marketing, landing pages, and brand communications.
• Develop innovative campaign concepts and storytelling frameworks that support product launches, promotions, events, sponsorships, and corporate initiatives.
• Create compelling content for Forex, CFDs, Metals, Commodities, Shares, Indices, and Crypto products, translating complex financial topics into engaging and accessible messaging.
• Produce short-form and long-form content tailored to different audiences and stages of the customer journey.
• Utilize AI-powered content tools to accelerate ideation, content generation, content personalization, and creative optimization while ensuring accuracy and brand consistency.
• Collaborate with design, video, social media, performance marketing, product, and compliance teams to develop integrated marketing campaigns.
• Create scripts and storyboards for video content, webinars, interviews, podcasts, and educational content series.
• Develop multiple content variations for paid media campaigns, A/B testing initiatives, and audience segmentation strategies.
• Research market trends, industry news, competitor activity, and emerging content formats to identify new creative opportunities.
• Review, refine, and optimize content based on engagement metrics, campaign performance, and audience insights.

Required Skills & Experience

• 2–5+ years of experience in creative writing, copywriting, content marketing, advertising, journalism, or a related field.
• Exceptional storytelling, editing, and content development skills with strong attention to detail.
• Ability to simplify complex financial concepts into engaging, reader-friendly content.
• Strong English writing and communication skills (Arabic or additional languages are a plus).
• Experience creating content for digital marketing channels, including social media, websites, email marketing, and advertising campaigns.
• Familiarity with AI-powered content creation tools such as ChatGPT, Gemini, Claude, Jasper, Copy.ai, Grammarly AI, or similar platforms.
• Ability to balance creativity with compliance requirements in a regulated financial services environment.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Important to Have
• Experience writing for financial services, fintech, brokerage, crypto, or trading-related brands.
• Understanding of Forex, CFDs, leverage, margin trading, and financial market terminology.
• Experience developing campaign concepts, video scripts, brand storytelling initiatives, and creative advertising copy.
• Knowledge of SEO content principles, content strategy, and performance-driven copywriting.
• Experience leveraging AI tools for content ideation, content optimization, workflow automation, and creative production.

Why Join Us?

• Work with an industry-leading global financial institution.
• Competitive salary and comprehensive employee benefits.
• Opportunities for professional growth and career advancement.
• Access to cutting-edge AI-powered content and marketing technologies.
• Collaborative, inclusive, and dynamic work environment.
• Commitment to innovation, creative excellence, and impactful brand storytelling.
• *Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.*