Performance Marketing Specialist

We are seeking a results-driven Performance Marketing Specialist to join our dynamic team in Abu Dhabi.

In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across multiple channels to drive customer acquisition and maximize ROI for our e-commerce and marketplace platforms.

Develop and execute paid media strategies across Google Ads, Meta, and other digital channels to meet business objectives

Manage end-to-end campaign setup, monitoring, and optimization to achieve KPIs including CPA, ROAS, and conversion rates

Implement and maintain tracking solutions using GA4 and other analytics tools to measure campaign performance and generate actionable insights

Collaborate with e-commerce and marketplace platform teams to align marketing efforts with product launches and promotions

Conduct A/B tests and multivariate experiments to refine ad creatives, audience targeting, and bidding strategies

Prepare regular performance reports and present findings and recommendations to stakeholders

Stay up to date with industry trends, emerging platforms, and best practices in performance marketing

3-5 years of hands-on experience in performance marketing or paid media

Minimum 2 years of technical experience managing Google Ads campaigns

Minimum 2 years of technical experience managing Meta advertising campaigns

Proficiency with GA4 implementation, reporting, and analysis

working with e-commerce platforms (Shopify, Magento, etc.)

managing campaigns on major marketplace platforms (Amazon, Noon, etc.)

Demonstrated expertise in campaign optimization, bid management, and ROI tracking

Strong analytical skills with the ability to translate data into actionable insights

Excellent communication and collaboration skills

Bachelor’s degree in Marketing, Business, or a related field

Google Ads and Meta Blueprint certifications

with programmatic advertising and DSP platforms

Familiarity with additional paid media channels (LinkedIn, TikTok, etc.)

Knowledge of the UAE digital marketing landscape and consumer behavior

Advanced skills in Excel, SQL, or BI tools (e.g., Tableau, Power BI)

Previous agency experience supporting e-commerce or retail clients