Performance Marketing Manager
About This Role
We're looking for a sharp, data-driven Performance Marketing Lead / Manager to take charge of paid media acquisition across multiple channels. Based in our Dubai HQ, this is a key position within our global marketing function responsible for planning, executing, and optimising multi-channel campaigns that drive high-quality leads into our international sales funnel.
If you're someone who thrives on performance metrics, digs into platform mechanics, and can balance short-term cost control with long-term growth goals this one's for you.
What Youll Be Responsible For- Owning and optimising all paid media activity across:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- App-store & mobile-specific paid campaigns
- Managing a large multi-market budget with daily optimisation across campaigns
- Planning and executing campaigns that drive both lead generation and app engagement/downloads
- Building and iterating on audience targeting strategies across markets and services
- Collaborating with the Head of Creative and Content Manager to produce effective ad assets
- Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools
- Monitoring lead quality and pipeline conversion in partnership with the sales team
- Keeping up with algorithm changes, ad formats, platform updates, and new acquisition strategies
- A/B testing landing pages and working with the Marketing Ops team on funnel optimisation
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