Performance Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Job Overview Persian Horizon is looking for a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across multiple digital platforms.
Key Skills for This Role
Full Job Posting
Job Overview
Persian Horizon is looking for a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across multiple digital platforms.
The ideal candidate must have strong hands-on experience in lead generation campaigns, funnel optimization, conversion tracking, audience targeting, and campaign scaling.
This role is focused on generating qualified leads, improving conversion efficiency, reducing acquisition costs, and supporting overall business growth through data-driven marketing strategies.
The candidate must understand both performance marketing and funnel logic — not just ad management.
Paid Advertising Management
- Plan, launch, and optimize campaigns across:
- Meta Ads
- Google Ads
- LinkedIn Ads
• YouTube Ads (preferred)
Manage campaign budgets and daily performance monitoring
Improve lead quality and conversion rates
Scale campaigns while maintaining efficient CPL
Funnel & Conversion Optimization
- Work closely with web developer and content team to improve:
- landing pages
- lead forms
- conversion flow
- Identify and reduce drop-off points in the funnel
- Support A/B testing for creatives, copy, and landing pages
Audience & Campaign Strategy
- Build and optimize:
- custom audiences
- lookalike audiences
- retargeting audiences
- high-intent segments
- Develop platform-specific strategies for:
- lead generation
- retargeting
- nurturing
- conversion campaigns
Tracking & Analytics
- Configure and monitor:
- Meta Pixel
• Google Tag Manager
- Google Analytics
- conversion tracking
- UTM tracking
- Analyze campaign performance and prepare reports
- Identify opportunities for optimization and scaling
Crm & Automation Support
- Coordinate with CRM and automation systems
- Ensure lead flow and attribution are functioning correctly
- Support WhatsApp, email, and lead nurturing automation where required
Cross-Team Collaboration
- Coordinate with:
- content writer
- designer
- video editor
- sales team
- web developer
- Ensure all campaigns are aligned with business objectives and sales requirements
Required Skills & Qualifications
Minimum 3–5 years of experience in performance marketing or digital advertising
Strong hands-on experience with:
• Meta Ads Manager
- Google Ads
• LinkedIn Campaign Manager
- Google Analytics
• Google Tag Manager
- Strong understanding of:
- lead generation funnels
- CPL optimization
- conversion tracking
- retargeting strategies
- audience segmentation
- Experience managing medium to high advertising budgets
- Strong analytical and reporting skills
- Ability to interpret data and make optimization decisions quickly
Preferred Experience
- Candidates with experience in the following industries will be preferred:
- Investment
- Finance
- Real Estate
- Business Consulting
- High-ticket lead generation
- Luxury brands
Performance Expectations (Kpis)
The candidate will be evaluated based on:
• Cost Per Lead (CPL)
- Lead quality
- Conversion rate improvement
- Campaign scaling efficiency
- ROAS / revenue contribution
- Funnel performance
- Reporting accuracy
- Speed of optimization and testing
Important Note
- This role is not limited to running ads.
- We are looking for a performance-focused marketer who understands:
- customer acquisition
- funnel optimization
- conversion strategy
- data-driven decision making
- revenue-focused marketing
- The ideal candidate must think strategically, optimize continuously, and contribute directly to business growth.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Persian Horizon - FZCO
L1 Hardware Technician (All-Rounder)
Dubai, UAE
We are hiring an L1 Hardware Technician to support our internal IT and infrastructure needs. Role Requirements: The ideal candidate should be an all-rounder with hands-on experience across the following areas: CCTV Came
Business Acquisition & Partnership Associate
Dubai, UAE
Partnership Opportunity Business Acquisition & Partnership Associate Success-Based Collaboration | UAE Market Persian Horizon Group is expanding its business ecosystem across the UAE and GCC region and is seeking experie
Senior AI-Powered Social Media & Creative Content Operator
Dubai, UAE
Senior AI-Powered Social Media & Creative Content Operator Company Overview You will be working directly under the leadership of: CEO & Founder You will support and manage creative operations for two business groups: Pe
ELITE CREATIVE & AI CONTENT OPERATOR
Dubai, UAE
WE ARE HIRING — ELITE CREATIVE & AI CONTENT OPERATOR Social Media Motion Design AI Video Production Visual Storytelling Creative Execution NOT FOR BEGINNERS. We are looking for a serious, high-level creative operator who
Senior Sales Advisor – Investment Company (Preferably European)
Dubai, UAE
About Us: We are a fast-growing investment company focused on delivering high-value financial solutions to our clients. We are looking for a results-driven Senior Sales Advisor to join our dynamic team and contribute to
Relationship Manager – Investment & Business Advisory
Dubai, UAE
We're looking for bridges, not salespeople. If you've spent years in banking or financial institutions and now want to monetize your network, not just your time; if your clients trust you enough to recognize real opportu
Senior Business Development Advisor – International Financial Networks
Dubai, UAE
We seek professionals who know the value of their network. If you've spent years in banking or financial advisory and now seek a new market with dual-income structure; if you can identify clients genuinely looking for re
Content Writer / Conversion Copywriter
Dubai, UAE
Job Overview Persian Horizon is looking for a highly strategic and conversion-focused Content Writer who understands how to create content that supports lead generation, brand authority, investor communication, and sales
L1 Hardware Technician (All-Rounder)
Dubai, UAE
Business Acquisition & Partnership Associate
Dubai, UAE
Senior AI-Powered Social Media & Creative Content Operator
Dubai, UAE
ELITE CREATIVE & AI CONTENT OPERATOR
Dubai, UAE
Senior Sales Advisor – Investment Company (Preferably European)
Dubai, UAE
Relationship Manager – Investment & Business Advisory
Dubai, UAE
Senior Business Development Advisor – International Financial Networks
Dubai, UAE
Content Writer / Conversion Copywriter
Dubai, UAE