Performance Marketing Executive

About This Role

The Performance Marketing Specialist is pivotal in driving the efficiency and effectiveness of marketing campaigns across various brands and markets. The role emphasizes the importance of data-driven decision-making to enhance ROI and revenue growth. It involves managing hands-on account operations while strategically planning campaigns. Success in this role demands exceptional analytical skills, comprehensive expertise in paid media platforms, and outstanding collaboration skills with both internal teams and external agencies.

Duties and Essential Job Functions:

Campaign & Account Management

• Oversee daily account health, optimization, and quality control across multiple platforms (Google, Meta, TikTok, Snapchat and Affiliates, etc.).
• Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
• Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
• Implement and maintain feed optimizations.

Planning & Strategy

• Collaborate with brand marketing teams on awareness and performance media plans.
• Create media plans, ensuring alignment with revenue and ROAS targets.
• Develop strategies for new account launches and market expansions.
• Lead deep-dive brand performance analyses to inform strategic decision-making.

Collaboration & Stakeholder Management

• Lead weekly and monthly meetings with brands and internal stakeholders.
• Work closely with brand marketing teams to align calendars, promotions, and campaign priorities.
• Coordinate with cross-functional teams on key projects, platform updates, and marketing initiatives.

Reporting & Analysis

• Review and share weekly performance reports, highlighting key trends and actionable insights.
• Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
• Maintain and update cost trackers, target sheets, and other financial alignment tools.

Required Skills and Qualification:

• Analytical skills for data-driven decision making.
• Expertise in paid media platforms such as Google, Meta, Snapchat and TikTok.
• Strong communication and collaboration skills.
• Ability to manage and optimize multiple campaigns across diverse platforms.
• Excellent analytical skills with experience using GA4, Data Studio, or other BI tools.
• Education: University degree in marketing, Strategic Analysis, or related field.
• 4-5 years of experience in performance marketing ideally within luxury ecommerce
• Proven track record of developing and implementing successful performance marketing strategies for e-commerce brands.
• Strong understanding of business analytics and data-driven decision-making.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to manage multiple projects simultaneously and prioritize effectively.