Senior Performance Marketing Manager

About This Role

We are looking for a results-driven Paid Media Manager to lead our global performance marketing efforts. This role will be responsible for driving efficient user acquisition at scale, with a strong focus on eFTD growth, net profit optimization, and ROI-positive scaling.

About the Role

This role will be responsible for driving efficient user acquisition at scale, with a strong focus on eFTD growth, net profit optimization, and ROI-positive scaling.

Responsibilities

• Growth & Performance Ownership
• Own paid acquisition performance (Paid eFTD, new user net profit, ROI)
• Scale investment while maintaining positive ROI
• Optimize full funnel: impression → registration → deposit → trading
• Paid Media Strategy & Execution
• Develop strategies across Google, Meta, TikTok, etc.
• Optimize creatives, targeting, bidding, landing pages
• Explore new growth channels
• Data, Attribution & Optimization
• Build data-driven frameworks
• Improve attribution (MMP, CUID mapping)
• Ensure accurate tracking and analysis
• Budget & ROI Management
• Manage large budgets efficiently
• Improve ROI and payback
• Set clear performance targets
• Cross-functional Collaboration
• Work with product, growth, brand, and regional teams
• Align with overall growth strategy
• Team Leadership
• Build and lead a high-performing team
• Manage agencies and vendors

Qualifications

• 8+ years in performance marketing
• Experience in crypto/fintech preferred
• Strong ROI and scaling experience
• Familiar with attribution and data analysis
• Experience managing large budgets
• Strong ownership mindset
• Strong industry network and access to high-quality resources (e.g., media channels, agencies, KOLs, or strategic partners) is a plus

Required Skills

• Strong ROI and scaling experience
• Familiar with attribution and data analysis
• Experience managing large budgets
• Strong ownership mindset

Preferred Skills

• Experience in crypto/fintech preferred
• Strong industry network and access to high-quality resources (e.g., media channels, agencies, KOLs, or strategic partners) is a plus