Performance Marketing Manager

Overview

• About the Company
• Superchat is a transactional + conversational AI platform that lets people get things done through a simple chat interface — across WhatsApp, Instagram, Messenger, and our standalone app.
• From ordering food, groceries, and essentials, to shopping across e-commerce, booking flights, hotels, cars, or handling errands — Superchat becomes a personal AI that takes action, not just answers questions.
• We combine:
• Real-time AI reasoning
• Integrated payments & wallets
• Smart agent numbers for calls and deliveries
• Automated follow-ups, reminders, and status tracking
• Commerce, booking, and fulfillment workflows
• All inside one frictionless chat window.
• Our business model is simple: fee per transaction.
• Our mission is bold: make everyday tasks effortless through action-based AI.

About the Role

Paid Acquisition Strategy & Scaling

• Own the full paid acquisition strategy across:

• Google (Search, UAC, YouTube)

• TikTok, Snapchat, and emerging platforms
• Identify the most efficient channels and scale them aggressively
• Build a multi-channel acquisition engine, reducing reliance on any single platform
• Continuously test new channels and formats (influencer performance, affiliate, etc.)

Campaign Execution & Optimization

• Launch and manage campaigns end-to-end:
• Audience targeting
• Creative testing
• Budget allocation
• Bid strategies
• Optimize daily based on:
• CAC
• CTR
• CVR
• ROAS
• Run structured A/B tests across:
• Creatives
• Messaging
• Funnels
• Rapidly kill underperforming campaigns and double down on winners

Funnel & Conversion Optimization

• Work closely with Product to improve:
• App install → signup conversion
• Signup → first transaction conversion
• Identify drop-offs across the funnel and implement improvements
• Optimize:
• Landing pages
• Onboarding flows
• First user experience (“aha moment”)
• Align campaigns with high-converting use cases (e.g., “order food via chat in seconds”)

Data, Attribution & Analytics

• Own performance tracking and attribution setup:
• MMPs (AppsFlyer, Adjust, etc.)
• Pixel & event tracking
• Build dashboards to track:
• CAC by channel
• Cohort performance

• Retention & LTV

• Analyze performance at a granular level:
• Channel → campaign → ad set → creative
• Work closely with data teams to improve attribution accuracy

Budget Ownership & Forecasting

• Manage and allocate a significant monthly marketing budget
• Forecast growth scenarios based on spend
• Continuously optimize budget allocation across channels
• Balance:
• Growth speed
• CAC efficiency
• Payback period

Creative Strategy & Testing

• Collaborate with design and content teams to produce high-performing creatives
• Define clear creative hypotheses and testing roadmap
• Drive production of:
• Static ads
• Video ads
• UGC-style content
• Identify winning messaging angles:
• “Chat to order anything”
• “AI that gets things done
• Iterate quickly based on performance data

Experimentation & Growth Loops

• Build and run a structured experimentation roadmap
• Test:
• New audiences
• New geographies
• New use cases
• Explore growth loops such as:
• Referral programs
• Incentive-based acquisition
• Identify scalable, repeatable growth levers

Experience

• 3–6+ years in performance marketing / paid acquisition
• Proven track record managing and scaling
• large paid budgets
• Experience in:
• Consumer apps
• Marketplaces
• Fintech or on-demand platforms
• Experience scaling from
• early-stage to growth-stage
• is a strong plus

Technical & Analytical Skills

• Deep expertise in:

• Meta Ads Manager

• Google Ads (Search + UAC)
• TikTok Ads
• Strong understanding of:
• Attribution models
• Conversion tracking
• Funnel analytics
• Hands-on with tools like:

• GA4 / Mixpanel / Amplitude

• Advanced Excel / Google Sheets skills

Mindset & Traits

• Highly data-driven and analytical
• Strong ownership mindset — you own results, not just campaigns
• Fast executor with bias toward action
• Comfortable working in ambiguity and rapid iteration cycles
• Curious, experimental, and constantly testing

Why Join Superchat

• Build the growth engine of a
• next-generation AI platform
• Work on a product that directly drives real-world actions and transactions
• High ownership and direct impact on company growth
• Work closely with founders and leadership
• Competitive compensation + upside
• Based in Dubai — a fast-growing global tech hub