Performance Marketing Manager

Location

Engagement

Website

The Role

• We're hiring a hands-on Performance Marketing Manager to own paid growth across Meta, Google,
• and other paid channels.
• This is an individual contributor role reporting to the Growth Manager.
• There is no team to manage, you own the execution directly.
• The scope covers campaign management, performance analysis, creative testing, channel
• expansion, weekly reporting, and the project management needed to keep designers, landing
• pages, tracking, and operations moving.
• You will:
• Own paid media strategy and execution across Meta, Google Ads, and other relevant paid
• channels such as TikTok, Snapchat, YouTube, Display, Demand Gen, affiliates, or influencers
• where commercially justified.
• Manage campaign architecture across prospecting, consideration, retargeting, tactical
• campaigns, and product-line campaigns for Hair Loss, Sexual Health, Beard Growth, and
• Skincare.
• Build and manage Google Ads: brand search, non-brand search, competitor and search-intent
• campaigns, YouTube/Demand Gen, retargeting, and landing-page-specific campaigns.
• Actively manage Meta campaigns, budgets, audiences, placements, campaign naming,
• optimization events, creative rotation, retargeting windows, and frequency fatigue.
• Report CAC, spend, orders, ROAS/MER, CTR, CPC, CPM, frequency, conversion rate, and
• funnel drop-off by channel, product vertical, language, campaign type, and creative angle.
• Reconcile platform-reported conversions against actual paid orders — we track real revenue, not
• platform-inflated numbers.
• Create weekly performance reviews with clear actions: what to scale, what to pause, what to
• refresh, and what needs investigation.
• Own the creative testing roadmap: briefs, hypotheses, variants, copy angles, Arabic and English
• localization, product visuals, trust claims, offer tests, hooks, and format requirements.
• Work with designers and freelancers to maintain high creative velocity across Story, Feed,
• Square, and Landscape formats.
• Identify and fix tracking problems: pixel events, Google Ads conversions, GA4/GTM, UTMs,
• event deduplication, and attribution mismatches.
• Partner with operations to understand payment status, delivered orders, subscriptions, refill
• behavior, and LTV by product category.
• Coordinate paid acquisition with lifecycle campaigns across WhatsApp, email, and retention
• journeys.
• Maintain a disciplined experiment backlog with hypotheses, budgets, expected impact, test
• duration, success criteria, and post-test decisions.

Must-Have

• Paid media expertise.
• This is a hands-on execution role, and we want to see you in your element.
• You should be highly proficient across the following areas.
• **Meta Ads Manager:**
• expert-level campaign management including budgets, audiences,
• placements, creative rotation, retargeting, and optimization events.
• **Google Ads:**
• strong working knowledge of Search, Display, YouTube, Demand Gen, and
• conversion tracking setup.
• **TikTok & Snapchat Ads:**

experience

• setting up and managing campaigns, understanding
• platform-specific formats, audiences, and optimization levers.
• **Analytics and tracking:**
• comfortable with GA4, GTM, UTMs, pixel and conversion events,
• attribution issues, and platform reporting limitations.
• **Spreadsheets and reporting:**
• must be able to build clear weekly analysis with actions, not just
• export platform dashboards.
• Other essentials
• **End-to-end campaign ownership.**
• You've managed campaigns from strategy to execution to
• reporting.
• **Deep understanding of attribution and reconciliation.**
• You question platform-reported
• conversions and reconcile against real business data.
• **Creative testing discipline.**
• You brief creatives, define hypotheses, run structured tests, and
• make decisions from results — by angle, audience, placement, funnel stage, and product line.
• **Strong written communication.**
• You explain performance clearly to a founder or operator.
• Weekly reviews are actionable, not generic.
• **Fast learner, organised, independent.**
• You absorb a business quickly, manage shifting
• priorities, and maintain a clear weekly operating rhythm without being chased.
• **Proactive communicator.**
• You flag issues early and surface tracking problems, budget risks, or
• creative fatigue before they become costly.
• **Impact-driven.**
• Budget decisions are tied to real orders and vertical-level economics, not vanity
• metrics.

Nice To Have

• Arabic and English performance marketing experience in UAE or GCC markets.
• Experience with restricted or policy-sensitive categories such as healthcare, telehealth,
• supplements, or men's health.
• Ability to do light analytics with SQL or Python.
• Experience managing freelancers, designers, landing page builders, or creative production
• workflows.

What We Offer

• Full ownership of paid acquisition for a fast-growing brand.
• Direct working relationship with the Growth Manager and founding team.
• Fully remote: work from your preferred location with UAE timezone overlap.
• Real impact: your decisions directly move CAC, revenue, and growth.
• Access to internal analytics dashboards, reconciled revenue data, and creative production tools.
• All the best,
• **.aneeq growth team**