Performance Marketing Executive
Skills
About This Role
Overview
- Full-Stack Media Buying: Execute and optimize high-growth campaigns across Meta Ads, Google Ads (Search/PMax), TikTok Ads, and Snapchat Ads.
- Google Merchant Center (GMC): Hands-on experience in GMC setup, feed optimization, and resolving account suspensions/approvals to ensure seamless Google Shopping performance.
- Technical Infrastructure: Complete setup of Meta CAPI, Google Ads Conversion Tracking, and GA4 to ensure data integrity from day one.
- Shopify Management: Lead the storefront operations, including Shopify theme customization and performance-based layout adjustments.
- Conversion Rate Optimization (CRO): Run continuous A/B testing on landing pages and creative assets to maximize funnel efficiency.
- SEO & Technical Health: Manage Google Search Console and implement technical SEO strategies to build an organic foundation alongside paid efforts.
- Tracking & Reporting: Build and maintain comprehensive dashboards to monitor CAC, LTV, and contribution margins.
& Requirements
- Google ads, Meta ads, TikTok ads, Snapchat ads, Google Analytics 4
- Conversion Rate Optimization, Shopify Management, Shopify theme customization, Google Merchant Center, Google Looker Studio
- Google Ads Conversion Tracking, Meta CAPI, Tracking & Reporting, A/B Testing
- Understand ecommerce metrics & Creative designing, Google search console & Search engine optimization
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