Performance Marketing Executive
Skills
About This Role
About Junior’s Fashion Week
- Premium kids’ fashion and grooming platform
- Creates runway experiences, campaign shoots, brand showcases, and aspirational opportunities for young talent
- Works with parents, kids, fashion brands, and premium partners
Role Overview
- Drive leads, registrations, conversions, and revenue through digital campaigns
- Manage paid marketing across Meta, Google, TikTok, YouTube, and other platforms
- Optimise the complete funnel from enquiry to registration and payment
- Maintain JFW’s premium and aspirational brand positioning while scaling growth
Key Responsibilities
- Plan, execute, and optimise paid campaigns across digital platforms
- Drive parent registrations for runway shows, campaign shoots, brand ambassador programmes, and other JFW offerings
- Manage marketing budgets and ensure efficient spend allocation
- Track and improve CPL, CAC, ROAS, lead quality, and conversion rates
- Run A/B testing for creatives, ad copies, landing pages, audiences, and lead forms
- Build retargeting and remarketing funnels for parents, website visitors, and previous participants
- Analyse campaign performance and consumer behaviour
- Prepare weekly and monthly performance reports, dashboards, and revenue forecasts
- Work closely with sales, creative, content, and operations teams
- Optimise website landing pages, enquiry forms, WhatsApp journeys, and payment funnels
- Support CRM activities through WhatsApp, email, and SMS marketing
Requirements
- 1–3 years of experience in performance marketing, lead generation, e-commerce, or digital growth
- Strong hands-on experience with Meta Ads Manager and Google Ads
- Experience in fashion, lifestyle, kids, events, luxury, or premium consumer brands preferred
- Good understanding of parent behaviour, digital funnels, CRM, and remarketing
- Experience with WordPress or similar platforms preferred
- Strong analytical, reporting, and communication skills
- Ability to coordinate with sales, content, creative, and operations teams
- UAE/GCC market experience will be an added advantage
Ideal Candidate
- Data-driven digital marketer
- Strong in performance, funnels, and conversion optimisation
- Understands premium brand positioning
- Can scale leads and revenue while protecting the trust and aspiration of Junior’s Fashion Week
- *****
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