Performance Marketing Executive

Role Overview

Performance Marketing Executive

Key Responsibilities

eCommerce Paid Media Execution

• Plan, launch, and optimize performance campaigns across
• Meta Ads (Advantage+ Shopping, Catalog/DPA), Google Ads (Performance Max, Shopping, Search, Display), TikTok Ads, and Snapchat Ads
• for eCommerce clients.
• Own full-funnel structures — prospecting, retargeting, retention — with clear ROAS, CPA, AOV, and CAC targets.
• Manage product feed optimization across Google Merchant Center, Meta Commerce Manager, and TikTok Catalog.
• Drive A/B testing across creatives, audiences, placements, and bidding strategies.
• Own daily budget pacing, bid management, and spend allocation across channels.

Analytics, Tracking and Attribution (GA4 Ownership)

• Set up and configure

Google Analytics 4 (GA4)

• from scratch — including data streams, custom events, conversions, enhanced eCommerce tracking, audiences, and BigQuery exports where relevant.
• Implement and debug tracking via

Google Tag Manager (GTM)

• — pixels, conversion APIs (Meta CAPI, Google Enhanced Conversions), server-side tagging where needed.
• Ensure accurate attribution modeling and cross-device measurement.
• Audit existing tracking setups for clients and fix leakage, duplication, or misfires.

App Marketing & In-App Performance

• Own

AppsFlyer

• setup, configuration, and attribution — SKAdNetwork, deep linking, OneLink, SmartBanners, fraud protection, and audience segmentation.
• Run

User Acquisition (UA) campaigns

• across Apple Search Ads, Google App Campaigns (UAC), Meta App Install & App Events, and TikTok App Install Ads.
• Execute
• in-app marketing and retention campaigns
• — push notifications, in-app messaging, CRM integrations (CleverTap, MoEngage, Braze, or similar).
• Optimize for key app events: install-to-purchase, D1/D7/D30 retention, LTV, and ROAS.
• Manage ASO basics in coordination with the creative team — keywords, screenshots, and store listings.

Dashboards, Reporting & Insights

• Build weekly and monthly performance dashboards in
• Looker Studio (Google Data Studio), Power BI, or similar
• , integrating data from GA4, AppsFlyer, Meta, Google Ads, TikTok, and Shopify/WooCommerce.
• Translate campaign data into clear, decision-ready insights for clients and internal stakeholders.
• Create client-facing performance reports with actionable recommendations — not just numbers.
• Track and report on full-funnel metrics: CPM, CTR, CPC, CVR, CPA, ROAS, LTV, CAC, retention cohorts.

eCommerce Strategy & Conversion Optimization

• Collaborate with CRO, UI/UX, and web teams to identify and fix funnel leakage — cart abandonment, checkout drop-offs, landing page performance.
• Provide inputs on product page optimization, checkout flow, and site speed based on analytics insights.
• Support

Shopify, WooCommerce, or Magento

• store-level optimizations (basic to intermediate familiarity expected).
• Contribute to email, SMS, and WhatsApp retention marketing strategy via platforms like Klaviyo, Mailchimp, or native CRM tools.

Cross-Functional Collaboration

• Brief creative teams on performance-driven ad creative requirements — hooks, formats, UGC, product-led creatives.
• Work with account managers on client communication, weekly reviews, and quarterly business reviews.
• Share learnings across the team to build internal eCommerce capability and playbooks.

Must-Have Qualification

• **2–4 years of hands-on performance marketing experience**
• , with a minimum of
• 1.5–2 years directly running eCommerce campaigns
• (DTC brands, marketplaces, or app-first businesses).
• **Proven track record of scaling eCommerce ad spend**
• with documented ROAS improvements — please share case studies or numbers during the interview.
• **Deep working knowledge of Google Analytics 4**
• — not just reporting, but setup, debugging, and event architecture.
• **Hands-on experience with AppsFlyer or equivalent MMPs**
• (Adjust, Branch, Singular) — setup and campaign-level attribution.
• **Strong Google Tag Manager skills**
• — custom events, triggers, variables, dataLayer.
• Proficiency running campaigns on
• Meta Ads Manager, Google Ads, and at least one of TikTok/Snapchat Ads
• .
• Ability to build dashboards in

Looker Studio or Power BI

• — SQL knowledge is a plus.
• Strong Excel/Google Sheets skills — pivot tables, lookups, basic data modeling.
• Excellent written and spoken English; ability to present data clearly to non-technical stakeholders.
• Based in Dubai or willing to relocate; comfortable working on-site full-time.

Good-to-Have

• Experience with Shopify, WooCommerce, or Magento admin panels.
• CRM/marketing automation experience (Klaviyo, MoEngage, CleverTap, Braze, Mailchimp).
• Familiarity with server-side tracking, Meta Conversions API, and iOS 14.5+ attribution changes.
• Knowledge of SEO fundamentals and affiliate marketing platforms.
• Google Ads, Meta Blueprint, or GA4 certifications.
• Experience in MENA markets (GCC consumer behavior, AR creative localization).
• Familiarity with Arabic language creatives (not mandatory, but a strong plus).

How to Apply