Performance Marketing Executive
Skills
About This Role
About Us
BusinessBay.io is a fast-growing AI-powered business solutions company focused on digital transformation, automation, smart networking solutions, and growth-driven technologies.
We work with businesses, entrepreneurs, influencers, and brands to help them scale through innovative digital tools and marketing strategies.
We are looking for a Performance Marketing Executive who is data-driven, creative, and passionate about generating measurable business growth through digital advertising campaigns.
Key Responsibilities
· Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, and other digital platforms.
· Monitor campaign performance and optimize based on KPIs such as ROAS, CPL, CPA, CTR, and conversions.
· Generate quality leads and improve customer acquisition strategies.
· Conduct audience research, competitor analysis, and market trend analysis.
· Manage ad budgets effectively and ensure maximum ROI.
· Perform A/B testing on creatives, ad copies, landing pages, and targeting strategies.
· Work closely with the design and content team to develop high-performing ad creatives.
· Track and analyze website traffic and campaign performance using tools like Google Analytics, Meta Business Suite, and Google Tag Manager.
· Prepare regular performance reports and insights for management.
· Stay updated with the latest digital marketing trends and platform updates.
Requirements
· 2–5 years of experience in Performance Marketing / Digital Marketing.
· Hands-on experience with CRM tools, automation platforms, Meta Ads and Google Ads is mandatory,
· Strong understanding of lead generation and conversion optimization.
· Experience with analytics and reporting tools.
· Basic understanding of funnels and landing page optimization.
· Excellent analytical and problem-solving skills.
· Ability to manage multiple campaigns simultaneously.
· Good communication and teamwork skills along with a creative mindset with strong attention to detail.
· Knowledge of SEO and email marketing
NOTE: People with own visa preferred and UAE experience is a plus.
Pay: AED3,000.00 - AED4,000.00 per month
Experience
- Performance Marketing : 2 years (Required)
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