Performance Marketing
Skills
About This Role
Company Overview
Meals on Me is a leading healthy meal plan subscription company committed to delivering nutritious, high-quality, and delicious meals to our customers.
We are driven by innovation, quality, and customer satisfaction, continuously redefining convenience and wellness in the food industry.
Role Overview
We are looking for a results-driven App Growth Specialist to drive installs, reduce CAC, and scale revenue for our mobile app.
The ideal candidate should have strong experience in performance marketing, user acquisition, and conversion optimization, with a solid understanding of the UAE market dynamics.
User Acquisition & Scaling
- Plan, execute, and optimize app install campaigns across Meta, Google App Campaigns (UAC), and TikTok Ads
- Continuously scale campaigns while maintaining target CAC
Performance Optimization
- Monitor and improve CPI, CAC, and ROAS
- Run A/B tests on audiences, creatives, and funnels
Funnel & Conversion Optimization
- Improve App Store & Play Store conversion rates (ASO basics)
- Optimize landing pages and onboarding flow
- Collaborate with product team to improve in-app conversion
Analytics & Tracking
- Work with tools like AppsFlyer / Adjust
- Analyze user cohorts, retention, and LTV
- Build reports and actionable insights
Retargeting & Lifecycle Marketing
- Set up retargeting campaigns across channels
- Improve user retention and reduce churn
- Plan re-engagement strategies
Creative Strategy
- Develop UGC-style videos and ad creatives
- Continuously test and iterate messaging
DSP / Programmatic (Good to Have)
- Experience with DV360, The Trade Desk
- Use DSPs for retargeting and audience expansion
Must Have
- 3–5 years experience in app growth / performance marketing
- Proven track record of scaling app installs and improving CAC
- Strong experience with Meta & Google App Campaigns
- Experience in UAE/GCC market
- Good to Have
- Experience with subscription-based apps
- DSP/programmatic advertising experience
- Familiarity with Firebase, Mixpanel
- Basic ASO knowledge
Key Skills
- Data-driven decision making
- Analytical and problem-solving skills
- Understanding of mobile attribution and funnels
- Budget management and scaling
KPIs / Success Metrics
- CPI
- CAC
- ROAS
- Day 7 / Day 30 retention
- LTV
Ideal Candidate Profile
Understands UAE market dynamics, can launch and test quickly, and focuses on business impact rather than just channel performance.
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