Performance Marketer
Skills
About This Role
Overview
- Role & responsibilities
- Platform Expertise: Expert-level execution in Meta Business Manager (Advantage+), TikTok Ads Manager, and Google Ads (Search/Shopping).
- Technical Tools: Proficiency in Shopify Analytics, GA4, GTM, and tracking pixels.
- AI Tools: Hands-on experience using Claude, ChatGPT, or Perplexity for creative hooks , creating images and strategy.
- Data Analysis: Ability to read data to improve ROAS and lower CPA.
• Hybrid Creative Skills (MUST HAVE)
- Canva Mastery: Ability to design high-converting static ads and animated stories from scratch.
- Mobile Video Editing: Proficiency in CapCut or similar apps to edit raw UGC (User Generated Content) into "scroll-stopping" ads.
- AI Creative Tools: Hands-on knowledge of AI image/video generation (e.g., Midjourney, DALL-E, or Canva Magic Studio).
- Creative Strategy & Briefing: Ability to analyze ROAS/CTR data and write clear, technical "Creative Briefs" for senior editors and designers.
- Preferred candidate profile
- Minimum 3 years of hands-on experience specifically in
- E-commerce or D2C
- performance marketing.
Full-Funnel Management
- Strategize Build, manage, and scale paid campaigns across Meta, TikTok, and Google.
- Daily Optimization:
- Monitor daily spends and adjust bids/creatives to maintain a high ROAS (4x5x minimum).
- Technical Setup:
- Ensure all tracking (GTM, Pixels, GA4) is working perfectly for every campaign.
- Creative Strategy:
- Use AI tools to develop high-converting hooks and ad copy experiments and images and videos edits as per need.
- Reporting:
- Provide clear, data-driven updates on campaign performance and scaling opportunities.
- Integrating Ai
- as per the performance demands
- Rapid Prototyping:
- When an ad fatigues, you don't wait for a designer.
- You use Canva or CapCut to quickly create 3-5 new "Hook" variations to keep ROAS high.
- Content Research:
- Conduct competitor "Ad Spy" research to identify emerging creative trends in the e-commerce/D2C space.
- Strategic Briefing:
- Deliver data-backed creative briefs to clients and external designers.
Education
UG: B.A - Bachelor of Arts in Marketing
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