Performance Marketer (E-commerce ads experience)
Skills
About This Role
Overview
- Platform Expertise:
- Expert-level execution in Meta Business Manager (Advantage+), TikTok Ads Manager, and Google Ads (Search/Shopping).
- Technical Tools:
- Proficiency in Shopify Analytics, GA4, GTM, and tracking pixels.
- AI Tools:
- Hands-on experience using Claude, ChatGPT, or Perplexity for creative hooks , creating images and strategy.
- Data Analysis:
- Ability to read data to improve ROAS and lower CPA.
• Hybrid Creative Skills (MUST HAVE)
- Canva Mastery:
- Ability to design high-converting static ads and animated stories from scratch.
• Mobile Video Editing
Proficiency in CapCut or similar apps to edit raw UGC (User Generated Content) into "scroll-stopping" ads.
• AI Creative Tools
Hands-on knowledge of AI image/video generation (e.g., Midjourney, DALL-E, or Canva Magic Studio).
• Creative Strategy & Briefing
: Ability to analyze ROAS/CTR data and write clear, technical "Creative Briefs" for senior editors and designers.
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