Performance marketer

Who We Are

Why We Need You

1. **Growth Strategy & Planning**

• Own the performance growth plan for B2B (primary) and selected B2C initiatives.
• Build and maintain the
• quarterly growth plan
• : targets, channel mix, budget allocation, and forecast.
• Define ICPs, audience segments, and messaging hypotheses by vertical/geo; build quarterly testing roadmaps.

1. **Channel Ownership (Paid & Earned)**

• Plan, launch, and optimize campaigns across
• B2B: LinkedIn Ads, Google Search/YouTube, Meta (awareness), display retargeting
• B2C: Meta Ads, TikTok Ads, Reddit Ads, Google UAC/App campaigns
• Own the full execution of paid campaigns: write ad copy, brief or create visuals, build audiences, launch ads, and optimise daily performance.
• Drive high-intent capture (Search), category education (Video/LPs), and full funnel retargeting.
• Collaborate with Content to ensure performance campaigns have strong supporting assets (LPs, case studies, one-pagers, videos, ads).

1. **AI-Driven Creative & Workflow Automation**

• Build and manage AI workflows to automate ad creative production, landing page generation, and campaign deployment (using tools like AdCreative.ai, Pencil, MidJourney, or similar)
• Set up AI-powered creative testing pipelines that reduce production time from weeks to hours while maintaining brand consistency
• Implement predictive scoring and AI agents to optimize creative before launch, reducing wasted ad spend on low-performing variants

1. **Measurement & Optimization**

• Own CAC, LTV:CAC, MQL→SQL, SQL→Win, ARPU for paid-acquired cohorts; partner with Marketing Ops to reconcile GA4 to HubSpot and build exec-ready dashboards.
• Implement UTM standards, offline conversions, and CRM integrations to close the loop on pipeline attribution.
• Continuously optimize budgets toward channels and segments with proven payback and pipeline impact.

1. **Cross-Functional & Vendor Management**

• Work hand-in-hand with the Marketing team, Sales (feedback on lead quality and talk-tracks), and Product/Delivery (use cases, proof points).
• Manage agencies/freelancers where needed; hold partners to test plans, SLAs, and ROI.

Who You Are

• **Growth marketer**
• with 5–7 years running measurable acquisition; comfortable owning budget and reporting at exec level.
• **Channel expert:**
• LinkedIn, Google, YouTube, Meta, Tiktok, retargeting, and light programmatic; understands when/why to use each.
• **Numbers + narrative:**
• Strong understanding of CAC, payback, LTV:CAC, and cohort analysis, and translate them into clear recommendations.
• **Testing mindset:**
• Hypothesis-driven, disciplined with sample sizing, stat thresholds, and iterative creative development.
• **AI-native operator:**

Experience

• d using AI tools to automate creative production, landing page iterations, and campaign workflows; you're excited to experiment with emerging AI ad tech and build scalable, efficient systems.
• **Tooling fluent:**
• GA4, Google Ads, LinkedIn Campaign Manager, Tag Manager, Looker/Data Studio, HubSpot.
• Preferable knowledge in Reddit Ads, Tag Manager, AI creative tools.
• **GCC context & bilingual ops:**

Experience

• in the region; Arabic/English collaboration and QA awareness are strong pluses.
• **Operator DNA:**
• Prioritizes, launches, and learns fast; comfortable in growth-stage ambiguity.

What You Will Get

• Competitive salary.
• Ownership of a meaningful growth mandate in a high-trajectory AI company.
• Access to top-tier tools, data, and creative resources.
• Professional development and career growth in marketing leadership.
• Collaborative, high-performance team culture.