Martial Arts Academy Manager
About This Role
Role Overview
The Kids Martial Arts Academy Manager is responsible for the end-to-end management, growth, and quality control of the children’s martial arts program. This includes overseeing coaching standards, safeguarding, parent engagement, front-of-house operations, and overall academy performance.
The role requires a leader who can deliver a safe, structured, engaging, and high-performance environment for children, while also driving retention, revenue, and operational excellence.
Key Responsibilities
1. Kids’ Program Management
- Oversee all children’s classes (boxing, kickboxing, karate, MMA as applicable)
- Ensure age-appropriate coaching, safety, and structured progression pathways
- Manage class scheduling, capacity, and grouping (by age and skill level)
- Implement and maintain grading systems, curriculum frameworks, and development pathways
- Monitor attendance, progression, and retention rates
2. Safeguarding & Child Welfare
- Ensure strict adherence to child safeguarding policies and procedures
- Maintain a safe, controlled, and inclusive training environment
- Ensure all staff are trained in safeguarding and child interaction standards
- Handle incidents, injuries, or concerns with professionalism and proper documentation
3. Coaching & Instructor Management
- Recruit, onboard, and manage kids’ martial arts instructors
- Conduct regular class observations and performance evaluations
- Ensure sessions are engaging, structured, and aligned with curriculum standards
- Provide ongoing training and development for instructors
- Set KPIs for coaches (attendance, engagement, retention, parent feedback)
4. Parent Experience & Communication
- Build strong relationships with parents through clear and consistent communication
- Manage onboarding of new members and explain program pathways
- Handle feedback, concerns, and escalations professionally
- Provide regular updates on child progress and development
5. Front of House (FOH) & Customer Service
- Oversee FOH team to ensure excellent service and smooth daily operations
- Manage bookings, inquiries, and membership processes
- Ensure efficient check-in/out processes for children and parents
- Maintain a welcoming and professional environment
6. Sales, Retention & Growth
- Drive enrollment and retention within the kids’ academy
- Monitor conversion rates from trials to memberships
- Develop strategies to increase class occupancy and long-term retention
- Collaborate with marketing on campaigns, school partnerships, and community outreach
7. Operations & Facility Management
- Ensure the facility is maintained to high cleanliness and safety standards
- Oversee cleaning schedules and maintenance requirements
- Ensure equipment (mats, pads, etc.) is safe and well-maintained
- Conduct regular operational audits
8. Team Leadership & Culture
- Lead and manage all academy staff (coaches, FOH, support staff)
- Create a positive, disciplined, and child-focused culture
- Conduct team meetings, training, and performance reviews
- Manage staff schedules, attendance, and accountability
9. Events & Engagement
- Organize and execute:
- Gradings and belt promotions
- In-house competitions
- Workshops and camps
- Enhance member experience and community engagement
10. Reporting & Performance Tracking
- Monitor and report on:
- Membership growth and retention
- Class attendance and capacity
- Revenue performance
- Customer satisfaction
- Provide regular reports to senior management
Key Performance Indicators (KPIs)
- Kids’ membership growth & retention
- Class occupancy rates
- Parent satisfaction and feedback
- Conversion rates (trial → member)
- Instructor performance and engagement
- Operational compliance and safety standards
Candidate ProfileExperience
- 3–5+ years in kids’ sports, martial arts, or academy management
- Proven experience managing teams and delivering structured programs
- Experience working with children in a coaching or educational setting
Skills
- Strong leadership and people management
- Excellent communication with both children and parents
- High attention to safety and safeguarding
- Operational and organizational excellence
- Sales and retention mindset
Preferred
- Background in martial arts or youth coaching
- Safeguarding certification
- Experience in structured curriculum delivery
Personal Attributes
- Energetic, patient, and approachable
- Highly organized and detail-oriented
- Strong sense of responsibility and professionalism
- Passionate about youth development
- Ability to create a fun yet disciplined environment
Work Location: In person
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