Marketing Specialist

Paid Media Strategy & Campaign Management

• Develop and execute paid advertising strategies across:

• Google Ads (Search, Display, Performance Max)

• YouTube Advertising

• LinkedIn Campaign Manager

• Conduct keyword research, audience targeting, and campaign planning.
• Manage campaign setup, monitoring, optimization, and reporting.
• Identify opportunities to improve lead generation performance and campaign efficiency.

Conversion Optimization

• Optimize landing pages and lead-generation funnels.
• Implement and manage retargeting and remarketing campaigns.
• Conduct A/B testing of ad creatives, messaging, audiences, and landing pages.
• Improve key performance metrics including:

Analytics & Performance Reporting

• Monitor campaign performance and identify optimization opportunities.
• Utilize:

• CRM Reporting Systems

• Prepare weekly and monthly performance reports.
• Analyze campaign data and provide actionable recommendations.

Budget Management

• Manage digital advertising budgets efficiently.
• Allocate spending across channels based on performance and business objectives.
• Monitor return on advertising investment and campaign effectiveness.
• Identify underperforming campaigns and implement corrective actions.

Sales & Marketing Collaboration

• Work closely with sales and business development teams to improve lead quality.
• Track lead progression through the sales funnel.
• Align campaign strategies with business objectives and revenue targets.
• Support continuous improvement of lead generation and conversion processes.

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field preferred.

Experience

• Minimum 4 years of hands-on experience managing PPC and digital advertising campaigns.
• Proven experience managing medium to large advertising budgets.
• Experience in B2B lead generation and performance marketing.
• Experience within the UAE market is preferred.
• Strong understanding of customer acquisition funnels and conversion optimization.

Technical Skills

• Google Ads

Core Competencies

• Performance Marketing

• Data Analysis & Reporting

• Budget Management

• Conversion Rate Optimization

• Lead Generation
• Marketing Analytics
• Problem Solving
• Stakeholder Management
• Communication Skills
• Attention to Detail

Key Performance Indicators (Kpis)

• Landing Page Conversion Rate

• Campaign Return on Ad Spend (ROAS)
• Revenue Contribution from Paid Campaigns

What We Offer

• Competitive salary package
• Performance-based incentive structure
• Opportunity to work on high-impact marketing campaigns
• Career growth and development opportunities
• Collaborative and fast-paced work environment
• Exposure to senior leadership and strategic business initiatives

Ideal Candidate Profile