Marketing Performance Analyst
Role Overview
Newly created analyst role providing marketing with an independent view of where spending creates commercial value.
The role covers acquisition, retention, affiliates, CRM, and creator partnerships.
Reports to the Marketing Director and delivers recommendations to senior leadership.
Based in Dubai.
Key Skills for This Role
Full Job Posting
Role overview
Newly created analyst role providing marketing with an independent view of where spending creates commercial value.
The role covers acquisition, retention, affiliates, CRM, and creator partnerships.
Reports to the Marketing Director and delivers recommendations to senior leadership.
Based in Dubai.
Responsibilities
- Analyze marketing performance across brands and channels, including acquisition cohorts and D7/D30 retention.
- Measure CPA/CAC, FTDs, NGR, LTV, payback, and performance marketing ROI.
- Compare affiliate performance and player quality; assess creator and influencer economics.
- Evaluate CRM campaign and promotional profitability.
- Track spend against commercial outcomes, flag underperforming channels, and recommend budget allocation.
- Deliver clear reporting to marketing leadership and senior management.
- Partner with BI while maintaining a commercial focus.
Requirements
- Strong marketing analytics background; iGaming experience is ideal, with exceptional digital or consumer-sector candidates also considered.
- Solid SQL and BI/dashboarding skills.
- Deep understanding of cohorts, attribution, LTV, retention, and profitability.
- Commercial curiosity and a drive to identify where value is won and lost.
- Ability to explain analytical findings clearly and persuasively to non-technical stakeholders.
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