Marketing Manager (Electronics and AV Ecosystem)

About This Role

Reports To: General Manager About The Client A leading distributor and solutions provider in the professional electronics and AV ecosystem, serving both B2B and B2C markets. The company specializes in high-end audio-visual equipment, photography and videography gear, and consumer technology products. They offer end-to-end solutions including distribution, retail, e-commerce, and technical support services across the region. With a strong presence in major industry events and retail channels, they are positioned as a premium and trusted brand partner.

Role Overview We are looking for a hands-on Marketing Manager to drive brand visibility, lead generation, and revenue growth through integrated marketing strategies across digital and offline channels.

Key Responsibilities Marketing Strategy & Planning

• Develop and execute annual marketing strategy aligned with revenue goals
• Manage budgets and optimize ROI across campaigns
• Build quarterly marketing calendars (CABSAT, GITEX, Ramadan, etc.)
• Conduct market research and competitor analysis
• Lead go-to-market strategies for product launches

Digital Marketing & E-Commerce

• Manage SEO, SEM, social media, email, and content marketing
• Optimize e-commerce platforms (website, Amazon, Noon)
• Run paid campaigns (Google Ads, Meta, TikTok) with KPI tracking
• Implement CRM strategies for retention and LTV
• Track analytics and performance metrics

Brand & Communications

• Maintain brand identity and messaging
• Manage partner brand collaborations
• Oversee marketing collateral (catalogs, videos, presentations)
• Drive PR and media outreach
• Position brand at industry events

Events & Activations

• Lead trade show participation (CABSAT, GITEX, BroadcastAsia)
• Execute in-store activations and product demos
• Align with sales for lead generation
• Manage logistics, budgets, and ROI

Team Leadership

• Lead and mentor marketing team (3-5 members)
• Set KPIs and reporting cadence
• Collaborate cross-functionally (Sales, Product, Ops)
• Manage agencies and vendors

Analytics & Reporting

• Build dashboards and track ROI
• Deliver weekly/monthly reports
• Optimize campaigns using data insights

Requirements Requirements

• 5+ years marketing experience (3+ years leadership)
• Industry: Electronics / AV / Consumer Tech / Photo-Video
• Strong digital marketing expertise (SEO, SEM, Ads, CRM)
• E-commerce: Amazon, Noon, Shopify/WooCommerce
• Tools: Google Analytics, CRM platforms, Meta Suite
• Creative tools: Adobe / Canva / Video editing
• Bachelor's (MBA preferred)
• Fluent English (Arabic advantage)
• Strong UAE market understanding

Preferred Profile

• Execution-driven, not just strategy
• Multi-channel marketing experience
• Strong project management
• Trade show & event exposure
• Commercial mindset with revenue focus

Benefits Salary: AED 15,000 + Performance Incentives + Other Benefits