Digital Marketing Manager

About This Role

We are looking for an experienced Digital Marketing professional to lead and scale our end-to-end digital marketing function. The ideal candidate will drive brand visibility, lead generation, customer engagement, and conversion performance across multiple markets.

You will own the complete digital marketing ecosystem from strategy and execution to analytics and optimization while working closely with leadership, sales, product, and external partners.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business and revenue goals
• Lead multi-channel campaigns across SEO, paid media, social media, email marketing, content, and performance marketing
• Drive lead generation and customer acquisition initiatives across regional markets
• Improve website and campaign conversion rates through CRO strategies and data-driven optimization
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Manage Google Analytics, Google Tag Manager, Google Search Console, and conversion tracking to measure campaign effectiveness

• Manage and coordinate external marketing agencies, freelancers, and strategic partners
• Build strong brand positioning, digital engagement, and thought leadership initiatives
• Plan and execute ABM (Account-Based Marketing), outreach campaigns, webinars, and event marketing activities
• Monitor campaign performance, ROI, KPIs, and analytics to deliver actionable insights and continuous improvement
• Collaborate with sales and product teams to align marketing initiatives with business objectives
• Leverage AI-powered marketing tools and automation platforms to improve campaign efficiency and audience targeting

Requirements

• 6–10 years of experience in Digital Marketing, with startup or high-growth company exposure preferred
• Strong hands-on experience with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console
• Proven experience in developing and executing successful digital marketing campaigns
• Strong understanding of performance marketing, lead generation, brand marketing, and customer acquisition
• Hands-on experience with SEO and analytics tools such as Google Analytics, MOZ, Screaming Frog, Conductor, and similar platforms
• Experience managing marketing budgets, campaign optimization, and vendor relationships
• Strong analytical mindset with the ability to interpret data and make performance-driven decisions
• Knowledge of AI-driven marketing tools, automation workflows, and modern marketing technologies
• Excellent communication, leadership, and stakeholder management skills
• Ability to work in a fast-paced, growth-oriented environment and manage multiple priorities effectively
• Google Ads, Google Analytics, or other relevant digital marketing certifications are a