Marketing Manager

The Marketing Manager reports to the Hospital Director and has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of NMCDIP, Dubai business strategy. This includes expertise in delivery of all Product Management from development, implementation, and life cycle around risk appropriate profitability. The other disciplines within marketing are Promotion, Advertising and Reporting. Performs ongoing critical assessment of competitive and market forces in order to develop and influence multiple stakeholders in the corporation regarding the hospital and promotion strategies.

Responsibilities

• Drive risk appropriate revenue and profitability objectives through strategic planning, research and ability to initiate new revenue opportunities and products in existing markets through innovative approaches, ideas, service segmentation and customer experience.

• Protect the exclusive value of the current customer experience and create new ways to add value to current customers and attract prospective customers, particularly in scalable ways, such as leveraging technology and connection with others in the community.

• Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing.

• Be a credible, articulate company spokesperson and ensure effective multi-modal communication to engage our external communities in regards to our products.

• Understand distinct needs of internal stakeholders including consumer, commercial and wealth management. Ability to interface with IT and Operations to ensure execution of ideas.

• Attend to, manage and resolve patient complaints to the satisfaction of all parties involved.

• Actively participate in JCI accreditation project.

• Ensure compliance with government regulatory agencies and accrediting bodies.

• Develop new business strategies to enhance market share and improve overall performance.

• Work through the management team and medical leadership of the hospital, serving as a resource to help reduce costs, enhance revenues, achieve effective utilization and quality goals and objectives, analyze and utilize information to develop and support management decisions.

• Perform other related duties incidental to the work described herein, as may be assigned or delegated.